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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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7 Top B2B Social Media Trends

Oktopost

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 We’ve rounded up five key social media trends for 2023 to help you do that. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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LinkedIn hashtags: The complete guide for 2024 [+ trending hashtags]

Sprout Social

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

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3 Social Media Trends That Have Faded

Ignite Social Media

Social media trends that your audience loves and gives you great engagement on Monday may feel outdated a month, a week, or even a day later. Staying on top of trends, and especially knowing when one is over, is part of the job. This trend, coined by Micah Baldwin , was incredibly simple. FollowFriday. Fan + Follower Growth.

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Making waves: Unexpected industries innovating on social

Sprout Social

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. That’s an understandable feeling.