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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. Shared Media includes social media but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians are on Pinterest, an image-based social network. Shared Media includes social media campaigns but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. The glory days of massive organic reach on Facebook without a solid content, social and conversion plan are dead and gone. Remember the days of simple media and mass communication?

Nielsen 165
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost 38 per cent of Canadians is on Pinterest, an image-based social network. Magazine reading time down 77.5 Shared Media includes social media but it’s more. Before 2005 this would have included customer magazines, flyers or newsletters. Where are relevant conversations happening on social media?

Marketing 199
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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. How does it work? How to apply. Posted on: 06/21. Clever clogs.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I couldn’t figure out how to get people to care about disability.

Brands 82