How To Optimize Your B2B White Papers For Google

PWB Marketing Blog

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. It really doesn’t matter how important your white paper is. Use Metrics To Improve Your White Papers.

Why Host a Blog on Your Corporate Website?

www.clickz.com

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? White papers?

Trending Sources

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics.

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. A white paper can become a series of blog posts.

B2B 59

Study shows social media drives sales

Sherrilynne Starkie

AIR MILES collectors were encouraged to engage with the AIR MILES-hosted social community website by sharing thoughts about the brand or participating in promotions; they were rewarded either with a small number of bonus miles or entry to a lottery for large prizes.

Study 48

Search and Social Weekly 1.5

Josh S Peters

The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh. We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers.

20 Expert LinkedIn Guides

Webbiquity SMM

The Sophisticated Marketer’s Guide to LinkedIn, an infographic by WordPress Hosting SEO.

Social CRM Use Case 2: Socializing educational content for member retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Tools – AMS, community platform, webinar platform.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Optimize White Papers – Document sharing is a great way to increase awareness of your company’s products and services, build inbound links to help boost SEO, and drive traffic to your website. Plus, if the White House can use Slideshare, you can, too.

B2B 55

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers.

Types 61

The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

Agencies like BlissPR (NYC, and a client), Bailey Gardiner (San Diego, and a former client), MLT Creative (Atlanta), White Horse (Portland), and even big guys like Edelman (everywhere) have transformed their business development process partially through a serious commitment to sharp content and online engagement. White Horse does more chunky content like white papers and Webinars. White papers. Social Media and Community Building.

RFP 18

How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community.

How to Take Charge of Your Personal Brand

Convince & Convert

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Jay is the founder of [link] and host of the Social Pros podcast. Dorie Clark, Reinventing You @dorieclark.

This Week in Social Media - 3/26/2013

Social Media Marketing

A series from We Are Social deals with brands and the future of marketing first with brands defining the future (Part 1) and then with communities vs. platforms (Part 2). Tumblr now hosts more than 100 million blogs, containing over 44.6

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. Though the terms are debated and sometimes disputed in the medical community, both refer in a general way to people who display some characteristics of autism -- including unusual responses to the environment and deficits in social interaction -- but not the cognitive and communicative development impairments or language delays of classic autism. A Guide to Understanding Hosted and Managed Messaging.

Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

So, your sales and marketing teams can know that Bill Johnson clicked this tweet, and that tweet, and that other Facebook status update, and then went to the site three times, and then downloaded the white paper, etc. Jay is the founder of [link] and host of the Social Pros podcast.

2011 Q3 Review: SocialFish Clients and Work

SocialFish

American Nurses Association –We spent a few hours talking through community management strategies and tactics. Avectra ROI and Social CRM Webinar–We presented a webinar featuring use cases from our latest white paper.

Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

Content based for me means content in the form of thought leadership, whether it’s white papers or assessments. “ The billionaire investor said that editors should focus on making the papers “indispensable” to local communities.

2011 Q2 Review: SocialFish Clients and Work

SocialFish

This quarter, we also submitted a detailed report comparing five different community vendors they might consider working with. As part of this resource, we’ve been hosting a Think Tank Webinar Series with the help of CommPartners.

#SproutChat Recap: Developing a Co-Marketing Strategy

Sprout Social

A4 #SproutChat co-creating a white paper & sharing email list is always a great initiative along with webinars, twitter chats & google HO. A4 Co-hosting Twitter chats are very popular and are usually pretty successful if one (or both) have decent followings. Continue the conversation post-chat in our Facebook community. We’ve all heard the old expression, “two heads are better than one.”

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

B2B 39

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. For a niche community, that’s a feat.

B2B 39

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

B2B 39

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

B2B 39

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. flickr.com – This one is a particular favorite if you are a photographer or host your images offsite.

ROI 62

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain.

What’s the law around aggregating news online

www.niemanlab.org

Kimberley Isbell of our friends the Citizen Media Law Project has assembled a terrific white paper on the current state of the law surrounding aggregation — what courts have approved, what they havent, and where the (many) grey areas still remain.

100 Media Monitoring Tools for PR

www.pamil-visions.net

Kontagent – deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service. Cheers, Sheldon, community manager for Sysomos Comment by Emily Allert-House on 18 September 2010 : Fabulous list, thank you!

Tools 49

Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). So, Evan is the Head of Community at UserVoice.com.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. While it was an urgent matter at the time, the communitys activity rapidly decreased because the essential business problem had been solved. That gave us fertile ground to kick off the community.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Online Community Metrics- Best Practices Survey 2007 From Forum One Communications: The Online Community Metrics survey was initiated in February of 2007. Bill Johnston (Forum One Communications) sent approximately 150 survey invitations to online community professionals.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). My name is Jim Kukral , and I am guest hosting today for Jay Baer on the Social Pros Podcast , and I am joined by co- host extraordinaire, Eric Boggs.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers.