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The 6 Lifelong Laws of Content Marketing for Agencies

Convince & Convert

White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. True monthly blog cost (not including design and hosting fees) = $1,620 (36 hours @ $45/hour).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure. Very little.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. That’s for sure. Very little.