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A Tale of Two Communities Part II –


This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand.

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

First, I’m going to do the possibly douchey thing of quoting myself, primarily to provide context for this post (I don’t want to assume you read last week’s post): The reason social advertising is becoming so successful is that people are consuming and sharing content, significantly via mobile devices, and significantly via social networks, now more than ever before. Then social really started coming into its own.

Pinterest for Business: How to Get Started & Be Successful

Sprout Social

With so many other social networks to choose from, why Pinterest? Pinterest is different from other social media platforms in that it acts more like a search engine. In case you’re not convinced, here are a few more reasons to use Pinterest for business: Pinterest is a huge network with over 100 million pinners. This page also contains a list of popular web hosts in case you desire more specific instructions based on your host.

20 Important TikTok Stats Marketers Need to Know in 2020


Thinking about adding TikTok to your social media marketing strategy? Bonus: Want to know how a viral social video creator makes millions of dollars in sales? TikTok is the sixth largest social network. We hosted the first ever TikTok Virtual Webinar today!

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The Ultimate List of Social Media Definitions You Need to Know


Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. How to Host a Successful Twitter Chat.

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