Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. I have been hosting my weekly show in a small laundry room since Jan 2018. How is your video content serving your community? The more I listen to my community, the more they are interested in coming to my show.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

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Hosting Influencer Events: The Dos and Don’ts

Pixlee

One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. What is an influencer event? You’re probably wondering what this elusive element to influencer marketing is, right? Influencer Marketing

Tips and Best Practices for Enhancing Your Social Media Community

Ignite Social Media

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. The Importance of Community Management. 5 Tips for Enhancing Your Social Community.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Virtual events will stay with us; they are cost-effective, people have gotten used to them, and they enable hosts to attract a far larger audience. 2) It makes influencers easier to find.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community.

10 Community management tools to engage with your audience

Sprout Social

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Tweetdeck is a community management platform specifically for Twitter.

Instagram Influencer Pricing: How to Determine Influencer Rates in 2021

Hootsuite

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid.

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8 Tips for Becoming a Successful Instagram Influencer

Later

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Instagram Influencers: How to Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????

How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs. Anyone that goes to the trouble of self hosting a blog typically is serious about their blogging. Most of the successful and lasting blogs you find online are self hosted.

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5 Successful Instagram Influencer Marketing Campaigns from 2020 [Backed by Data]

Keyhole.co

You probably started hearing how Instagram Influencer Marketing was all the rage a few years ago and rolled your eyes. Despite your eye-roll, it didn’t go away and influencer marketing became more prevalent. What is Influencer Marketing? Why Instagram Influencer Marketing?

8 Tips for Becoming a Successful Instagram Influencer

Later

Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was just a few years ago. Become an Instagram Influencer & Succeed in 2020. Want to work with me 1-on-1 to grow your influencer biz? ?????????

The State of Instagram Influencer Marketing (+ Free Report)

Later

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Instagram Influencer Marketing Report Trend #1: Posts to the Grid are Less Frequent .

How to Host a Successful Virtual Event: Tips and Best Practices

Hootsuite

Here’s a rundown of the different kinds of online business events your company can host. Host a laidback Ask Me Anything (AMA) on social media. How to host a virtual event (and tools that can help). There are a variety of ways to host a virtual event. It’s a community.

4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing.

10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

Well, with over 150,000 communities with more than 10 people, and tens of thousands will thousands of members, Google+ is really happening. Types of G+ Communities There are two types of communities: 1. Private: This content cannot be shared outside of that community and can only be viewed by members. Why Use Google+ Communities? Here is a really big thing: Google indexes the community and its content when ‘public’.

8 Professional Speaker Tips to Ignite Trifecta Success for Audience, Event Hosts and YOU!

Pam Moore

Research past events if the event organizer has hosted the same or similar events in the past. What social networks are they using to communicate with other attendees, sponsors and event hosts? Hashtags provide incredible value in researching important topics, conversations and key influencers inside and surrounding the event community, both online and offline. Have you ever listened to and watched an amazing presentation?

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community.

The Best Teachers for Influence Marketing

Convince & Convert

Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. If so, you know what I know from working with our clients at Convince & Convert, and that’s the fact that influence marketing is still very much an ungoverned space , with a WIDE variety of approaches, metrics, best practices, and guidelines. The Best Influence Marketing Education.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. in addition to the awesome host of course? Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11.

How to Host a Successful Instagram Takeover in 7 Easy Steps

Hootsuite

The takeover host might be a celebrity, an influencer, or even a team member. By inviting an influencer to take over your account, you’ll be able to connect with their followers too! You can reach large audiences by partnering with popular influencers or celebrities, but there’s also value in working with an influencer who has a smaller but specialized audience. Influencers are great at what they do because they know how to connect with an audience.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

Klout and Kred – Social Influence Comparison

Akamai Marketing

Social influence measurement has been a hot topic again recently. One of the most articulate discussions comes from Tom Webster (BrandSavant) where he articulates (as a previous professor of rhetoric) that what these influence algorithms measure is actual Ethos, the ability to sway an audience based on credibility, which is only one-third of the of what is needed to sway an audience (the other two being Logos and Pathos). Social Influence?

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Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Placing this together with influencer marketing has become a dynamic way to get your message in front of the right audience. Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming.

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Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. In this case, the videos were not submitted directly by the Dove community (rather, the company sourced reactions from high-rating YouTube videos) but the organic and audience-oriented aspect is still there.

How “Reinventing the concept of Influencers to your marketing strategy” webinar played out

Audiense

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Some of our highlights: What makes an influencer an influencer.

The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Rethink what influencer metrics matter most.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. If nothing else, these influencers will help to share your story with their own audience. Participate in my site’s community.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. Who are the influencers?

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. in addition to the awesome host of course? Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

I'm hosting a free Facebook webinar with 10 Power Tips to Create Facebook Content to Own the News Feed like a BOSS ! Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals. Social Profit Factor Online Training Academy + Member Community . Influencer Marketing 2018 Training Webinar (free!). What is Influencer Marketing?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence.

Tomorrowland: Conquering the EDM world through influencer marketing

Audiense

The segments defined within the 2017 Tomorrowland audience feature a large group of EDM enthusiasts, formed of three sub-segments: Tomorrowland super-fans, the Spanish-speaking community and the EDM core community. In the segment of “EDM Tomorrowland superfans” 15% of that community is able to speak Japanese! Through the power of influencer marketing brand expansion is well within reach. However it essential to choose the RIGHT influencers for your brand.

How Vistaprint Found Its Voice on Clubhouse

Likeable

To help drive new users to the 99designs website, they wanted to connect with small business owners and entrepreneurs with influence. Being at the forefront of an emerging social network with the Clubhouse influencer campaign was a huge success by all measures: 64,000+ total listeners.

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Yes, Facebook is continuing to favor content that is engaging and focused on building community, conversation etc. It means you must step up your game and learn how to do real marketing, branding, community building, advertising and the list goes on.

Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. and a host of other publications. Carlos’ story of becoming a Snapchat influencer. How to run an influencer marketing campaign on Snapchat.

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Internet Fame and the True Impact of Influence

SocialFish

You may be aware that there is a big debate going on in the social media blogosphere about “influence&#. We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view. Maybe you’re starting to think that influence is not about how many followers someone has on Twitter.