The future is niche: a brand guide to popular niche communities
Sprout Social
APRIL 21, 2025
Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.
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