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TikTok hashtags: how to use them to grow your reach

Sprout Social

With over one billion monthly active users (and counting), TikTok is growing to be one of the leading social media platforms. TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. Build community.

How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Athletes represent some of the most-followed accounts across social media at large. Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form.

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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? Fantasy sports are a game where participants build imaginary teams. Despite popular belief, fantasy sports actually got their start in the 1960s.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? Trends can be found everywhere but social media is the best place to find the freshest and most relevant trends today. The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Sometimes a social media trend seems like a perfect fit for a brand, such as Subway and #NationalSandwichDay.

The Top 25 Social Media Analytics Tools [Updated for 2021]

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Social Studio 14.

Top 25 [Free + Paid] Social Media Analytics Tools in 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Do you have global social media teams?

4 Top Sports Brands on Social—And What We Can Learn From Them


Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media.

3 Ways Sports Marketers Need To Be Using Instagram Data


This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Implementing insights gleaned from Instagram data can impact a sporting brand’s social activity on more than just instagram. For now, let’s kick-off with some things you can start doing today: Know The Sport’s Audience Landscape. All sports, athletes, and clubs have their own unique interests. What Are The Community Insights?

Social Media Roundup- Best in Class Father’s Day

Ignite Social Media

This past Sunday was Father’s Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. Watching sports with dad is a relatable scene for many fathers and kids. The video was heartwarming as usual, and the #GoAskDad hashtag was used thousands of times on Father’s Day by dads and their families alike. For help on the next big social holiday, reach out here.

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What to Expect on Social Media During Super Bowl LI

Ignite Social Media

The Super Bowl is … “the Super Bowl” of social media for brands. Usually this is due to purchasing TV ad space, but social conversation in general spikes on this day thanks to over 60 million participating users contributing around 200 million posts, comments, likes and tweets. How can your brand participate in these social conversations? Based on past Super Bowl social trends, check out these potential opportunities for your brand.

What’s The Best Number of Hashtags to Use In My Post?

Hashtags can be a great way to boost your post’s visibility, but the ideal number of hashtags depends on the social media platform. While you’re better off using fewer hashtags on Twitter, you’ll see more success using a lot of hashtags on Instagram.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. More info about hashtags: Quick Tips for Making the Most of Your Hashtags.

Universities: How to Use Social Media as Well as Students Do

agora pulse

College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. After all, social media is for much more than a post here or there. Most likely, it was from a social media post.

The Brand’s Guide to Getting Verified on Social Media in 2021


The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Social Media Contests. Social Media Marketing

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. 16 Tips for Using Hashtags.

Social Media Engagement: 5 Revamped Tricks for Brands


Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? Social Media Marketing

5 Social Media Opportunities to Plan for this Summer

Ignite Social Media

The summer season has officially kicked off and with it comes a myriad of social media opportunities for brands to interact with fans in new and unexpected ways. World Social Media Day – June 30, 2016. Starting in 2010, Mashable made it a point to create a day where social media advances could be celebrated, discussed and explored on a global platform. With such a large sporting event, the opportunities for brand sponsorships and activations are endless.

Reimagining entertainment and the customer experience with social media

Sprout Social

concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. It was social media entertainment gold.

Social Media in Financial Services: 5 Essential Tips and Benefits


The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles.

5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups.

Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response.

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. She, along with Brooks Cooper , have since become the linchpins for integrating social media into the classroom at USI.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too. Storytelling Tips: Having a consistent brand character is great for storytelling on social media and brand recognition. Collate stories with hashtags.

UFC vs Boxing: The combat of social media


It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing! Before I knew it I found myself distracted, doing what I knew best; using my Audiense insights solution to setup monitoring of a few popular hashtags (# MayweatherMcGregor, #ConorMcGregor and #FloydMayweather ) which I would let run throughout the fight.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

#GNO the most popular hashtag every Tuesday night | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe #GNO the most popular hashtag every Tuesday night by cinta5 on March 1, 2009 I was browsing popular hashtags a couple of weeks ago and found the tag #gno to be the most popular. It wasn’t until the third week when they learned about applying a hashtag that they added #GNO and 50 more showed up. Media.

10 Free Tools to Help You Understand Your Social Media Audience

Buffer Social

We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics. Feel free to click on any of the social media platforms to skip to its section.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. Why community is an important tool for Nike.

Social Media in Higher Education: 8 Essential Tips


Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. As Gen Z and their parents start making decisions on which schools to attend, they’re turning to social media to help them decide (more on this later). Advantages of social media in higher education. Social media isn’t all memes and arguing politics.

How to Use Social Media in Healthcare: A Guide for Health Professionals


Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. That includes social media groups.

Top 9 Tips On Becoming A Full-time Social Media Influencer

So Influential

These social media big names need to have solid fan bases to effectuate their influence. The choices to make are plenty, and here are some of the categories you could choose from: Beauty Entertainment Fashion Food Gaming Health & Fitness Lifestyle Sports Tech Travel.

The 5 Most Important Social Media Trends to Watch for in 2020


If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020.

How elite brands get ahead with March Madness marketing

Sprout Social

We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. Hashtags power brands forward. To hashtag or not to hashtag ?

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

In fact, the team at Nike (led by Social Media Manager Wes Warfield ) handles more than 1,000,000 conversations per year across 200 different social media accounts. We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. Why community is an important tool for Nike.

7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy. However, starting out on social media — or accelerating your current presence — can feel overwhelming. Use hashtags!

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. 3 Paid Social Media Marketing podcasts. 3 Community Building & Customer Support podcasts. — 10 of the Very Best Social Media Marketing Podcasts.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. What is Social Media Engagement?

How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Buffer Social

Social media has the power to spread great content across the web like wildfire. Head of Content Marketing at First Round, Camille Ricketts , and editor, Shaun Young , share their specific content creation and promotion strategies in this episode of The Science of Social Media. Camille and Shaun also share insights into: Utilizing your greatest content marketing and social media assets. Really great content and social strategy is a team sport.

The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]

Buffer Social

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences. How to start and promote a successful podcast using social media. Social Media Social Hour Podcast.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Read on for insights from Taulbee, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: The Edelman Trust Barometer ).