Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. I just want to point out that if you search the #digitaldeath hashtag on Twitter you get as much, if not more, derogatory feedback as you do good. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. When sales share content on social media, they become more engaged with their professional communities. So we decided to hold a series of social media workshops for our employees.

B2B 144

B2B Survey ROI Metrics 144