Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Harness the power of hashtags.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

NOVEMBER 6, 2022

Well, look no further; here’s a guide showing you the top 22 best social media monitoring tools that are worth considering: 1. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Price: Custom. Me ntionlytics. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Analyze consumer sentiment and brand perception.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One excellent way to identify brand advocates is through social listening.

Brands 128

Brands ROI UGC Authentication 128

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Unmetric

NOVEMBER 4, 2019

A social media manager, on the other hand, is the sole voice of a company’s social media account(s). A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. Hashtag usage. Impressions.

Data 101

Data Social Media How To ROI 101

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Razor Social

NOVEMBER 29, 0002

Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. If you’re not responsive to your community they’ll stop interacting so it’s important to measure this. Sentiment Analysis. changes to profile images).

Analytics 89

Analytics Social Media How To Analysis 89

Bill Hartzer

DECEMBER 3, 2010

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. This information is critical for brands who rely on the trust of their network when making connections. Real-time trending and sentiment charts. Viral Analytics Integration. Any keyword search in ReSearch.ly

Platform 104

Platform Sentiment Press Release Technorati 104

Buzzlogix

MAY 15, 2017

You can track keywords, hashtags , URLs, and much more. The following are the top 13 social media monitoring tools available today. You can look at keywords, hashtags, URLs, and usernames. Hootsuite is a very popular free social media monitoring software that can track activity across a number of social networks and platforms.

Social Media 40

Social Media Tools Klout HootSuite 40

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Sounds pretty “social” to us! Why online social listening matters. Take a more holistic approach to your online presence.

Reddit 99

Reddit Tumblr YouTube Review 99

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Keyhole.co

NOVEMBER 19, 2020

Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. Great social listening functionality. Union Metrics. Mentionlytics.

Tools 98

Tools Social Media Sentiment Price 98

Sprout Social

JULY 6, 2023

Social media data is information collected from social media networks that demonstrates how users share, view or engage with your content or profiles, and the content or profiles of your competitors. Track conversations around your brand Social is like a 24/7 focus group.

Data 132

Data Social Media Metrics Analytics 132

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. Also, there are some limitation to the sentiment analysis tool.

Analytics 105

Analytics Social Media Tools Price 105

Postcron

MAY 7, 2020

We’ve listed some goals you might have below, so you can begin by giving this a proper thought: Increase community engagement. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . Generate leads and sales.

Social Media 131

Social Media How To Hashtag Meme 131

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. And the top tweets by influencers (that include that specific hashtag).” Showcase reviews: Buffer Social, Entrepreneur, MarketingLand, Perception System.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

DECEMBER 10, 2020

Notice how it’s both a call to action and also an effective plug of their Instagram account: These are typically live feeds of your social media posts. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. Remind subscribers of your social community (and incentivize them).

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Sprout Social

SEPTEMBER 1, 2021

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. The social listening tools from Sprout Social will help you visualize share of voice data. How much share of voice do they have compared to yours?

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

MARCH 2, 2021

High Pin impressions are a good sign that your content is on-trend, or that your hashtags, keywords and timing worked well with the Pinterest algorithm. Use this filter to draw inspiration, connect with your community and find potential collaborators. Keep in mind that the same user can log multiple impressions. Total audience.

Analytics 145

Analytics Tools HootSuite Tips 145

Webbiquity SMM

JULY 30, 2019

Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR. Back up those messages with numbers and Twitter can remain a top social network for B2B marketers.

Report 122

Report Twitter B2B MySpace 122

Sprout Social

JANUARY 20, 2021

Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Get tips, tools and more keyword research benefits here.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JANUARY 30, 2019

By tackling smaller, realistic goals, you can scale your social efforts in a way that’s both reasonable and affordable. And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Sample Social Media Goals for 2019. Hashtag performance. Drive in-person sales.

Social Media 112

Social Media Strategy Marketing How To 112

Keyhole.co

FEBRUARY 13, 2022

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

FEBRUARY 28, 2024

Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. Now, just because all the above social media platforms work for Duolingo, doesn’t necessarily mean they would work for your brand too. million followers.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

JUNE 9, 2020

And the best part is, employee advocacy organically emerges from the bottom-up, where up to half of your employees already actively post company-related content , pictures or videos on social media. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

DECEMBER 9, 2020

Are you pulling customer intelligence from social listening? Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. 66% of marketers say social listening has increased in value for their organization over the past 12 months.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

SEPTEMBER 16, 2022

Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns. All social networks offer basic native analytics tools. Specialized social analytics tools allow you to see the bigger picture.

Social Media 134

Social Media Tools Marketing Analytics 134

Hootsuite

NOVEMBER 13, 2019

Gen Zers value online communities because they allow people of different economic circumstances to connect and mobilize around causes and interests,” research from McKinsey finds. “66% 66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”.

Marketing 111

Marketing Survey Mobile Trends 111

Hootsuite

JUNE 27, 2023

Source: Hootsuite The publishing tool uses AI learning to suggest relevant hashtags and the Best Time to Publish for your unique audience. You can edit a single post to work on multiple social media accounts and platforms. Source: Hootsuite Improve your social listening Want to use social listening to improve your strategy?

Real Estate 80

Real Estate Social Media Tools HootSuite 80