Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Instagram.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Watch this video from one of our research experts to learn more. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Harness the power of hashtags.

Strategy 130

Strategy Brands Hubspot Survey 130

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. How to do Facebook Marketing Research. Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 120

Campaign Hashtag Analytics Metrics 120

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Their research and engagement can turn into precious data for your business. But when it comes to social data, it’s not about how much data you have but rather how you leverage it.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ?? Go forth and explore.

Travel 120

Travel Sports Exercises Sentiment 120

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 193

Brands Sentiment Influencer Survey 193

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole changes the game by turning audience research into a simple and intuitive process.

Social Media 52

Social Media Tools Marketing HootSuite 52

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. It also shows you have a growing community doing word-of-mouth marketing. You can view metrics like positive sentiment and total engagement. unique users in the UK. jxrdanhames m.A.A.d

Metrics 98

Metrics Influencer Marketing Survey 98

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Learn from Your Competition.

Content 118

Content FAQ Sentiment Resources 118

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . For a message to resonate with its intended audience, it has to be well-researched and tailored. Social listening for brand sentiment.

Skills 127

Skills Sentiment Team Press Release 127

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Some common overarching business priorities listening can support are: Market research. Product research. Improve sentiment around customer service. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram.

Metrics 52

Metrics Analytics Instagram Tools 52

Sprout Social

OCTOBER 6, 2022

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. Start strong.

Video 127

Video Social Media How To Trends 127

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Research top industry bloggers.

Tips 129

Tips Twitter Influencer Hashtag 129

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

FEBRUARY 13, 2023

In addition, a larger community of customers will offer you an enthusiastic crowd. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Me ntionlytics.

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Every Hootsuite plan comes with Streams that let you track hashtags, mentions, conversations, and competitor activities. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

HootSuite 83

HootSuite Social Media Management Tumblr Price 83

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health. Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. Stay on top of trends. Brandwatch.

Influencer 112

Influencer Tools Marketing Software 112

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. More and more people are turning to social media to research products and services. One way is through brand advocacy. These are loyal brand followers who can sing your praises.

Brands 127

Brands ROI UGC Authentication 127

Ignite Social Media

AUGUST 23, 2016

What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Have I researched the trend? Some trends and hashtags, while appearing innocent, may have a more complicated background. Is it positive or negative?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. We all benefit because you can intimately understand your audience, helping to better build community and connection.

Authentication 101

Authentication Analysis Sentiment Construction 101

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. You can: Gather general sentiment around specific campaigns in real time.

Strategy 106

Strategy Brands Influencer Analysis 106

Unmetric

NOVEMBER 4, 2019

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance. What is the purpose of having a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

JANUARY 24, 2022

Which hashtags is your audience most likely to engage with? Brand sentiment. sentiment analysis). For example, researchers found they could use text social media data mining to predict morning traffic patterns or gain insights into college students’ mental health. Does your audience prefer images or video posts ?

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. It also results in users forming online social communities fueled by the brand, increasing its reach. Market research can help you use trends and hashtags effectively to create funny but non-offensive content.

Social Media 52

Social Media Engagement Strategy Meme 52