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Celebrate Community Managers Day in 2021

agora pulse

What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. And we will also look at how to perform great community management for your brand.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Did you miss our previous article on the best Sentiment Analysis Tools? Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for your much needed social analytics. Manage social media teams in more than one country all from one platform.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions.

5 Ways Social Media Data Can Help Your Business

Pixlee

More business owners are using social media as a platform to generate awareness and promote their products. Social media keeps a record of everything a user does on its platform. Use social sentiment data to determine potential holes in your customer service strategy.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Save time, as all your social media analytics are available to you in one platform. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. Good sentiment analysis with accuracy of up to 80%.

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45 of the Best Social Media Analytics Tools

agora pulse

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports.

A behind-the-scenes look at Twitter’s #ExtremeWeather project

Sprout Social

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. On February 16, 2021, Texas reached a 72-year record low temperature of -2° F.

Pro Tips to Spot and Dodge A Social Media Crisis Before It’s Too Late

Keyhole.co

Then, after a quick glance, it’s posted with the hashtags #smoke and #clouds on the 4th of July! Firstly, take advantage of sentiment analysis tools. Sentiment analysis tools are powered by machine-learning and language processing.

6 Twitter Search Features You Should Already Be Using

agora pulse

While most people stick to using the basic Twitter search bar, few ever dive in deep to the advanced search functions that the platform provides. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment. Are you looking to get more out of Twitter’s native search function?

The Top 16 Facebook Analytics Tools for Marketers

Keyhole.co

Here are some reasons to change your mind: Facebook continues to be the most used social media platform in 2020 by far. Facebook allows for granular targeting that other platforms can’t offer. For example, it quantifies sentiment and the influence of individual users.

How to own the social media game in 4 simple steps!

Postcron

There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with ? It is searching for hashtags, keywords and mentions that might be relevant to your business.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. Consumer conversations across different social platforms add up to your social media share of voice.

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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

It can be limited to a single network, or take place across multiple social media platforms. Platforms used: Twitter. For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. Platforms used: Twitter.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

80% of Twitter users access the platform on a mobile device. minutes on the social platform per session. This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.”

8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Platform. Instead just focus on the few platforms that are relevant to your brand. However, you can also use a branded hashtag in order to showcase a feed of posts from your followers and fans. Remind subscribers of your social community (and incentivize them).

Social Media Marketing 101 for Small [and New] Businesses

Keyhole.co

You are making our communities healthier , and in return we want you to succeed. The WHERE: What channels/social media platforms are you going to use 4. Next, you need to pick the best social media platform for your business. Bonus Tip: Double-Down on Hashtags.

How to Improve Your Net Promoter Score (NPS) With User-Generated Content

Pixlee

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. You may use social listening tools to find your mentions and gauge the overall sentiment about your brand. .

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6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance. Use Event Hashtags on Instagram & Twitter. Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. In addition to staying in touch with their friends, family, and professional contacts, people are also using these social media platforms to shed light on pressing global issues of climate change, biodiversity loss and food security. Sentiment Analysis.

5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” And even then, you’ll get limited frequency as the platform doesn’t want to spam its audience with the same brand’s messages.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor. Doing it manually on social platforms like Facebook and Twitter is very time consuming and can be challenging with standard search features, but might be necessary in some cases like monitoring specialized forums and niche Facebook Groups where a particular conversation is emerging. . Brand mentions of both your handle and hashtag.

What brands are missing by sleeping on TikTok

Sprout Social

Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Try less,” is the sentiment. The way communities converge is part of TikTok’s ability to spread influence farther and faster than any other social platform.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Just type Disney into a social platform’s search bar and see how many results come up. To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. Gauge customer sentiment.

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Monitor your customer sentiment.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look. Hashtag for the cause – #WhereIsLeslieBerland pic.twitter.com/v8sVCtr7iR.

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B2B Employee Advocacy Best Practices

Oktopost

How to Choose the Right Platform for Employee Advocacy. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Brand Sentiment. Table of Contents. What is Employee Advocacy.

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6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. There are plenty of tools to choose from but Sprout achieves all of the above in one user-friendly platform. . Not all social platforms are created equal. Did the same sentiment come up often? Social listening is on the rise.

A closer look: What brands need to know about COVID-19

Sprout Social

Additional factors, like Italy announcing a nationwide lockdown and the WHO officially declaring this a pandemic, ensure COVID-19 remains top of mind for social media users across a variety of platforms. The conversation sentiment in March hit a high of 50% positive.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. And the top tweets by influencers (that include that specific hashtag).” It’s not nonsense hashtags.

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How to master social media for retail and win more customers

Sprout Social

Retailers can’t afford to stick to a single social platform. There’s also significant consumer activity on emerging platforms like TikTok (32%) and Snapchat (29%). Even big retailers like H&M use UGC to show off their products and create a strong community around them.

What does a social media analyst do?

Unmetric

The purpose of having a social media analyst is to study the trends in the social media landscape, research on the most effective social media platforms, and monitor the new tools available in the market that could be used to level-up the company’s performance. Social media listening tools help you stay in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending.

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest recently rolled out a platform update , including a few tweaks to metric definitions. Why it matters: Impressions indicate how often people saw your Pins on the platform. This may happen if a popular Pin is saved to a lot of boards on the platform, for example.

Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Most platforms, including Facebook, Instagram, and YouTube, offer support and special features for eligible nonprofits. Communicate your mission to new followers and spread the word about new initiatives, campaigns, and issues within your community. Build communities.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Talkwalker also provides handy “hashtag cloud” visualizations, which illustrate activity surrounding related hashtags. From your dashboard, you can auto-schedule posts across all major social platforms.