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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. Durex was one of the first companies to use social media intelligence to identify the needs of the LGBTQIA+ community — a market they had previously largely overlooked.

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New! Get Early Access to Later’s TikTok Scheduler

Later

Social media is all about building a strong community — and the key to creating a community on TikTok is being consistent. Step #4: Add a Caption and Hashtags. Write your caption and remember to include hashtags to maximize your post’s reach. Not sure what hashtags you should be using on TikTok?

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media. I’ve broken it down here into a daily checklist, a weekly checklist, and a monthly checklist as some of the activities vary in their frequency and need. Feel free to adapt any of this to suit your specific needs.

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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered. On mobile The YouTube Studio app is a handy tool for creators who prefer monitoring their channel's performance on mobile. You can also see your best-performing Shorts.

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Later’s Year in Review: Every Cool Feature We Launched in 2020

Later

While it’s been a challenging year, social media played an integral role in helping businesses make connections, build online communities, reach new customers, and drive sales. Adding relevant hashtags to your Instagram posts is a great way to boost engagement and get your content in front of the right audience. .

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. Source Authentic, Community-driven Posts. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.