Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 119

Examples Social Media Sentiment Influencer 119

Ignite Social Media

AUGUST 23, 2016

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Is it positive or negative?

Trends 60

Trends Social Media Brands Hashtag 60

Convince & Convert

APRIL 27, 2012

This episode features Ryon Harms , the head of social media for Farmers Insurance. There’s very little correlation between how a GOP candidate seems to perform in terms of mentions and sentiment with the number of people that actually walk to the polls and flip the switch or fill in the bubble. That’s a fact.

Insurance 115

Insurance Journal Research Hashtag 115

Laurel Papworth

SEPTEMBER 18, 2014

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Not community driven content. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. Social media gives you another point of contact with your community. Dr. Phabinly Gabriel , for example, used a trending audio to tell his story while using the #blackdoctors hashtag to show his advocacy for awareness of Black folks in the medical industry.

Social Media 82

Social Media HootSuite Marketing Health Care 82