Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Maybe you can provide the solution.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. For example, Brittany Joiner, a long-time user of Trello, is also a customer advocate who’s turned into a natural influencer for the brand.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 16, 2024

For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. Some software can assist you with this.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

OCTOBER 30, 2017

Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Competitive.

Brands 193

Brands Sentiment Influencer Survey 193

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

Strategy 123

Strategy Brands Content UGC 123

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. Increase conversions and influence purchasing decisions.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

agora pulse

JANUARY 3, 2020

The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Opt for micro-influencers.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 121

Travel Sports Exercises Sentiment 121

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. Delta shares UGC collected and curated through Pixlee’s CRM platform , providing inspiration and community focus to its followers on Instagram. Design a Powerful Influencer Marketing Campaign.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. This way, you can spot out the best influencers for your brand and see their engagement rates, reach, etc.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Me ntionlytics.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

FEBRUARY 22, 2019

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Identify potential customers, partnerships and influencers.

Instagram 107

Instagram Sentiment Hashtag Analysis 107

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

Social Media 171

Social Media Strategy Marketing How To 171

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. Partner with influencers to sell your products.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

MARCH 21, 2019

Use the Twitter Trends Report to discover trending topics and hashtags across the platform. This report even helps you narrow down on influencers and brand advocates who are talking about you. You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions.

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Find influencers to partner with. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. The Dashboard also has features like content suggestions and currently popular hashtags. These strategies led to more community involvement, website traffic and sales, brand advocacy, social proof, and better brand visibility.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags. Video format: Will this video be filmed vertically? Horizontally? Start strong.

Video 128

Video Social Media How To Trends 128