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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. It’s also an important form of competitor research.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022.

Strategy 131
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. Identify Relevant Groups, Communities. Create Alerts, Track Mentions.

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45 of the Best Social Media Analytics Tools

agora pulse

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Lead generation analytics from HubSpot. Brandwatch.

Analytics 179
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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas. Develop a Hashtag Strategy. You know hashtags can help your content find new audiences, but how do you use them strategically? Research variations of those hashtags to see what’s used the most.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

This post from MailChimp’s Instagram account leverages a timely hashtag (#NationalHotdogDay) and brand name to show MailChimp’s quirky side: At the end of the day, people turn to Instagram to be visually surprised and inspired, often scrolling through their feed mindlessly until something catches their eye. It’s all about adding value!

B2B 158
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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

Influencers are the new internet stars — they have influence, a network of people, community. And they have the power to expose your brand to an even larger audience, which is a great benchmark in communicating and building excitement on your brand’s virtual event. Buffer Hootsuite Hubspot. Focus on Community Building.

Eventful 161