Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. You can’t do it all alone. Her solution?

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Collaboration How To Education Team 226

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. the marketing team, legal department, outside clients, etc.) Not your usual creative self?

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Template Templates Social Media Tips 134

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Use this tool for scheduling, monitoring analytics, social listening and more.

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Instagram Tools Strategy Hashtag 113

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 132

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Throughout most social media networks, content is king. The value of contextual marketing. The most valuable content is when it manages to combine both categories.

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Marketing How To Communities Guidelines 256

Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. times more likes and 1.8

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Facebook How To Loyalty Social Media Management 275

agora pulse

JUNE 4, 2020

With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post here or there. Do the university’s social media accounts show what is special about it? Community Connection.

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Social Media Committee How To Guidelines 112

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Social Media Marketing How To Cost 52

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. In fact, when customers feel connected to brands on social, 57 percent will increase their spending with that brand and 76 percent will buy from them over a competitor.

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Social Media Brands Guidelines How To 135

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Health Care Tips Policies 93

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Tuning into social media listening will help you pinpoint key areas of opportunity.”

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Social Media Privacy Insurance Guidelines 102

Hootsuite

APRIL 11, 2022

If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. Have an account that fits with the TikTok Community Guidelines and terms of service.

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Tools HootSuite Marketing Analytics 110

agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. Content must meet YouTube’s advertiser-friendly content guidelines. It would be great for gaming but it will hardly work for the marketing niche, for example. Get started on saving time and energy on your own social media management! Monetization method.

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YouTube How To Guidelines Adsense 208

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

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Eventful Social Media How To Sports 112

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues.

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Social Media How To Policies Authentication 125

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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Analysis Data Sentiment Metrics 69

Convince & Convert

DECEMBER 2, 2014

According to new research from Formstack , 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. A Strategic Marketing Plan.

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Education Software Social Media Management Analytics 157

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search.

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Groups Groups LinkedIn Microsoft 128

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

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Social Media Social Media Management Sentiment Analytics 97

The Realtime Report

APRIL 15, 2019

As the social media manager of a video platform, my job obviously involves a LOT of video. Social media managers put an immense amount of pressure on themselves to be perfect. Include guidelines you can reference with brand colors, content themes, formatting specifications, etc.

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Video How To Template Templates 134

Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. Don’t post unauthorized commercial communications or spam on Instagram. This can be a tricky.

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Software Instagram Tools HootSuite 145

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. But how can you get the most out of your social media program if you don’t know what’s working?

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Social Media Strategy Guidelines Template 113

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 118

Sprout Social

FEBRUARY 26, 2024

Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers. It stands out in a market full of water brands—typically available in plastic containers—as the anti-establishment choice. A reminder that even B2B social customer care should be person-first.

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Report Atlassian Brands Sentiment 64

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

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Social Media Management Social Media Tools How To 113

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

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Video Social Media How To Trends 126

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. Sprout Social Sprout Social is a powerful solution for social media management.

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Reputation Tools Brands How To 128

Sprout Social

JULY 30, 2020

Ingredient is a food marketing agency and several of their clients are grocery stores, which were deemed essential businesses during COVID-19 and were one of the few places consumers still regularly visited during the pandemic. – Aimee Stewart, Managing Director, Connec+. Social media is now more important than ever.

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Retail Groups Groups Social Media 120

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

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Real Estate Tips How To Hashtag 93

Buffer Social

JULY 24, 2023

fashivly #greenscreen #coffeelook #outfitideas ♬ original sound - fashivly Whether you're into DIY crafts, dance, or digital marketing tips, honing in on a specific niche can help you build a dedicated and engaged audience. You want to be recognizable as part of the TikTok community but also offer something fresh and unique.

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How To Film Collaboration Hashtag 75

Buffer Social

JULY 13, 2022

However, the exception to this rule will have to be your or your social media manager’s mental health , which should take priority over anything else. From negative but fair feedback from customers to outright unfair or incendiary comments from trolls, it can be difficult to face attacks of any kind on social media.

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Social Media Policies Team Comments 98

Hootsuite

JULY 2, 2019

An employee advocacy program provides guidelines, resources, and rewards. Lush employees are major brand advocates on social media. Their posts create a sense of community among themselves and their customers alike. Hey, Social Marketers! Establish social media guidelines.

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Social Media Guidelines HootSuite How To 111

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager?

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Communities Social Media Management HootSuite Skills 95

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

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Social Media Strategy Case Study RFP 108