Diva Marketing Blog

APRIL 21, 2009

New social networking communities seem to be on every virtual corner these days. Marketers understand that social media can be a powerful strategy that supports niche or segmentation marketing. Toby/Diva Marketing : Mixing Bowl is not only a new social media community but a new brand for Meredith.

Social Networking 45

Social Networking Communities Groups Groups 45

Hootsuite

JANUARY 6, 2022

Well, I guess it’s back to commiserating with the shadow-ban community. Timing is a small but important component of successful social media campaigns. You can select timing recommendations for each network in the top left drop down menu. And if that fails? Let’s goooo! Wednesday afternoon? Sure, that felt right! on a Thursday?

Engagement 131

Engagement Instagram HootSuite Meme 131

Laurel Papworth

MAY 6, 2013

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. Twitter: @silkcharm. First published in The Australian April 1 2013 (paywall).

ROI 101

ROI Buy Social Media Social Graph 101

Almost Savvy

DECEMBER 15, 2011

You are under the impression that you must know the precise ROI (Return on Investment) of your social media efforts before you begin. Using digital platforms successfully to build community, relationships, and trust is an iterative process. Set Up Your Social Accounts, Watch the Money Roll In. Image courtesy of upyernoz .

Social Media 273

Social Media ROI Construction Reputation 273

Laurel Papworth

APRIL 19, 2010

10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. This forum is now fully booked Innovative uses of social networking in the business environment are endless. Speakers: Laurel Papworth, Online Community Strategist, World Communities. Will let you know.

Eventful 80

Eventful Company Social Media Conference 80

Twist Image

FEBRUARY 20, 2011

In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine 's online community. Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. facebook group. cast of dads.

Influencer 97

Influencer Communities Advertising Social Networking 97

Webbiquity SMM

FEBRUARY 28, 2011

. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

DECEMBER 17, 2009

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. What is an Industry?

Industry 64

Industry Social Media Influencer Mobile 64

Laurel Papworth

OCTOBER 9, 2012

Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Social Media Spotlights Trolls. Because they reflect back the community values with a twist. So are shock jocks.

Social Media 111

Social Media Communities Crowdsourcing Consultant 111

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Module 102

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Talkwalker SM

SEPTEMBER 7, 2016

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

Instagram 60

Instagram Brands Sports Travel 60

Twist Image

MARCH 22, 2012

You can even Blog using tumblr - which is a hybrid online social network and Blogging platform - or you can Blog for an existing online publisher like The Huffington Post. My general recommendation is to use the free version until you start seeing uptake by the community. Blogs, books, newspapers, magazines, tweets, etc.

Domain Name 111

Domain Name WordPress Tumblr How To 111

Buzz Marketing for Technology

JUNE 25, 2008

From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? Social networking sites have other features businesses can use. Where to network. Classifieds. Newspaper Ads.

Small Business 100

Small Business Plaxo Real Estate MySpace 100

Lucy Hall

SEPTEMBER 29, 2016

As a business, whether you actively use social media or not you are probably on it. You see, when people need to vent about a business the first place they take to now is the internet, a forum, a group or a social network. There are pro’s and con’s for using an external resource to manage your social networks.

Social Media 60

Social Media Content Social Media Management Guidelines 60

Diva Marketing Blog

SEPTEMBER 7, 2009

What makes a great magazine? However, with the onset of social media your favorite author may not be a staff writer but a reader. Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 Deanna Sutton publisher – Clutch Magazine , Angela Benton publisher – BlackWeb 2.0 Content of course.

MySpace 56

MySpace Marketing Web 2.0 Forums 56

Laurel Papworth

OCTOBER 1, 2011

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!

Journal 111

Journal Flash Mob Communities Digg 111

Buzz Marketing for Technology

OCTOBER 4, 2008

Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ?? informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JULY 22, 2008

I think this is brilliant, and it got me thinking about how this model could be broadened to represent our social. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. Category: Social Networking. Building a Community-Based Society.

How To 100

How To Compete Skills Directory 100

Buzz Marketing for Technology

JUNE 27, 2008

Encyclopedia.com - This free online library hosts reference works, such as Oxford Dictionaries and the Britannica Concise Encyclopedia, as well as millions of newspaper and magazine articles. Other site features include a blog and a community forum. Encyclopedia.coms handy search tool makes it a cinch to find what youre looking for.

Resources 236

Resources Netvibes Library Message Boards 236

Waxing UnLyrical

DECEMBER 4, 2010

Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. – is this: if we are going to use social networks to build influence as a way to achieve organizational goals, we have to use them the way they’re meant to be used.

Class 233

Class Campaign Klout Influencer 233

Kikolani

JANUARY 16, 2011

Categories allow the classification of your Posts into groups and subgroups, thereby aiding viewers in the navigation and use of your site.&#. Question: What is the best way to get a quality group of guest bloggers to supplement content? interact with them frequently on social media or through their blogs) then you should just ask!

Questions 167

Questions WordPress Postrank Blogger 167

Social Media Strategery

SEPTEMBER 28, 2009

Development Social Media An Awesome Interview with the Founder of GovLoop, Steve Ressler Mon, Sep 28, 2009 Government 2.0 community, this is a monster merger – one that brings together not only two of the most successful Gov 2.0 The short answer was that the community was unsustainable. Within the Gov 2.0 initiatives?

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

AUGUST 20, 2012

Flipboard adopts a magazine-style interface to make reading your social media news simple. You can tap into the wisdom of the social media community by attending meetups, tweetups, and conferences dedicated to social media.

Trends 42

Trends Social Media Flipboard Tips 42

Writtent Blog

DECEMBER 6, 2023

Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine. This makes you a valuable community member and builds awareness. The Western world is a multi-national community. Join groups on LinkedIn.

Small Business 98

Small Business Marketing Compete Directory 98

ProBlogger

OCTOBER 17, 2017

Grace is a photography book addict - she subscribes to a photography magazine and has an expanding collection of portrait related photography books. In each of these cases the reader profile is based upon a reader group already within the Digital Photography School community.

Avatar 42

Avatar How To Flickr Forums 42

ProBlogger

MARCH 25, 2012

Now it’s time to move on: in case you haven’t heard, Pinterest is the new rising star of social media! Pinterest was developed in December 2009 as a closed beta that was released within a restricted group of individuals. On August 16, 2011, Time magazine named Pinterest among the “50 Best Websites of 2011”. So what is Pinterest?

Blogger 50

Blogger Aggregator Communities Sites 50

Buzz Marketing for Technology

JULY 21, 2008

I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. Many business-people spend up to 30% of their time in group activities scheduled by others. "We When we do know who to talk to, we cant get hold of them."

Aggregator 100

Aggregator Directory Repository Meme 100

Buzz Marketing for Technology

JULY 24, 2008

· Social Networking. · Darwin Magazine. Social Software Group. Grist Magazine. Intentional Communities. Orion Magazine. The Salon Blog Community. The Environment. · · Diagnosis & Solutions. Working Smarter. · · Knowledge. · · Innovation. ·

Aggregator 100

Aggregator Technorati Resources Survey 100

Convince & Convert

APRIL 15, 2010

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Photography magazines. Is Your Company in the Content Marketing Industry?

Content 124

Content Marketing Consultant Social Media 124

Little Web Giants

JUNE 30, 2014

The last few years have seen many in the SEO community proclaiming that social bookmarking sites are dead. Black hat and grey hat techniques that were effective prior to Google’s Hummingbird, Penguin and Panda updates often leant heavily on social bookmarking sites. Magazine/General. BlinkList add-on for Firefox.

Social Bookmarking 52

Social Bookmarking Sites Bookmarklet Delicious 52

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. 43 Folders.

Repository 100

Repository FAQ Aggregator Resources 100

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 130

Metrics Strategy How To Tourism 130

Buzz Marketing for Technology

JUNE 27, 2008

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. 43 Folders.

How To 100

How To Repository FAQ Aggregator 100

The Way of the Web

JULY 21, 2011

But here’s what I think would give Nokia, Microsoft and WP7 a significant core group of growth from which to build… Xbox is growing and making significant revenue. Kinect is a record-breaking success.

Microsoft 34

Microsoft Mobile Analysis iPhone 34

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies are at the stage that they cannot afford to sit idly by and be passive in social media.

Social Media 105

Social Media Marketing Digg MySpace 105