Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. ” Canadian Living is Canada’s most widely read English-language women’s magazine with close to 3.1 Media Canadian Living Magazine

Badge 195

Millennials and Transparency in Online Communities

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

Get Open Community on Audible

SocialFish

Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g.

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. 2 – BUILD A COMMUNITY FROM AN EXISTING BOND. What community managers?

Open Community Case Study – Local Government Knowledge Network

SocialFish

Community: Local Government Knowledge Network. Our best stuff – magazines, reports, data, discussion forums and more – lived behind the member wall. Associations debate whether to tear down their walls and open their communities to non-members.

The devil’s in the data: Identifying the groups that won the election for Trump

Audiense

Project Alamo’ powered a digital engagement strategy which analyzed the electorate to create a ‘psychographic’ profile of every voter, based on socio-demographic and consumer data (such as who people like or dislike, magazine subscriptions, club memberships etc.)

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The 21 Best Content Curation Tools

Webbiquity SMM

Showcase reviews: Marketing Insider Group (Curation), Maximize Social Business (Drive), Online Marketing Institute, Perception System, SnapApp. A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine.

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Today you do your best to get them articles in women’s magazines, hand out free samples and so on. External PR consultants will know which community managers to approach and how to approach them.

Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization

Laurel Papworth

ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. How much is a a Tweet worth, in dollar terms?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

The city ranked fourth on Men’s Health magazine’s just-released list of the ‘ most socially networked cities.’ Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).”

264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. She contacted anyone and everyone for help – bloggers, friends, influencers and magazines. Uppercase Magazine. Join our Facebook group.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

GrindMedia’s SURFER Magazine also launched a campaign designed to ramp up interaction going into its annual surfing awards. This type of campaign speaks to a shared interest, and encourages the audience to share their photos to be part of a community as well as receive a promotional discount.

We Are Not (That) Social Media

Twist Image

I did not have faith that a true community or conversation was actually taking place. A community is not having a lot of followers. For me, a true community would only arise when others who I am connected to started connecting to one another. Yes, by the pure definition of the word "community" we are a social group who have common interests. I used to be a journalist and a publisher of magazines. community. magazine.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The Yoga Today website is clean, actually has a business model in place, incorporates video, which is key, has established a community which makes sense given the passion of this niche and still has lot of FREE content. This site from Fitness Magazine might be the coolest.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? How to shower attention on your community.

ROI 42

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

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Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Jolaine Boyd, group marketing manager, Telstra @bigpondteam.

Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community

Diva Marketing Blog

New social networking communities seem to be on every virtual corner these days. However, when brands build out communities it's obviously a business decision that has incurred significant resources - including dollars. It doesn’t work to just build a community and then abandon it.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trust

Seven Must Read Posts This Week

SocialFish

The practices that have made us magazine publishers successful over many decades now threaten to undo us. Many respected magazines are only one reasonably-talented, technology-enabled part-time outsider away from losing much of their Web audience or perhaps going out of business altogether.

The Filter, The Advisor And Your Personal Advisory Board

Twist Image

One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. None of that matters and the criteria for selection is as obscure and eclectic as the group itself. This is the group that guides me and inspires me. Before donating to a charity or getting involved in my community, I think about my close friend, Barry Pascal. It has a profound impact on my personal, professional and community development.

ROI 84

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist.

How To Start A Blog In 2012

Twist Image

My general recommendation is to use the free version until you start seeing uptake by the community. Blogs, books, newspapers, magazines, tweets, etc. I type fast and I make mistakes (and there is a great group of people who send me notes and leave comments, so that I can correct my mistakes), but overall, the flow of the writing has to be readable. magazine. online community. Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. Magazine reading time down 77.5 But, my challenge to you is to put that paradigm aside and think about the four main groups media types.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. Really anything political is ripe for user generated anti ads, or even activist community anti ads.

Get the Book

SocialFish

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community online. (Not The concepts in Open Community are actionable and applicable to any association, large or small.

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Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

Host: Ian White GAICD, Group Vice President & ANZ Regional Managing Director, Oracle Corporation Australia Pty Ltd. Speakers: Laurel Papworth, Online Community Strategist, World Communities. By the way, my article in the AICD magazine.

How To Run An Instagram Photo Contest

Firebelly

We asked Deftones and the brains behind the contest, Velvet Hammer Music and Management Group, for some tips on running a successful photo contest on Instagram. By Sarah Burns One way to really grow your community on Instagram is to run a contest or giveaway.

3 Ways Social Media Changed This World for the Better

SocialFish

Often you hear this concept applied to the creative community, which is understandable. That was the first group to really begin using the idea, putting together teams with people working all over the globe in areas like advertising, animation, and design.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

The courses are a mix of lecture, group challenges and computer based exercises (if you have laptops/computer ). Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef.

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What Moved You In 2010

Twist Image

As a former magazine publisher, there's just nothing like opening up a browser and entering into a world of insightful pieces of content written by people who are truly passionate about a topic that gets published the second their idea is complete. Part of becoming a better writer, journalist, Blogger and Media Hacker comes from understanding what content worked for your community. Magazine just listed at #13 on their Bestsellers of 2010 list - thank you!) community.

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? Post any of your photos or videos in up to 60 group pools.

[Exclusive] 5 factors driving the launch strategy of associationsnow.com

SocialFish

In readers surveys, focus groups, and informal conversations over the past 18 months, our audience told us they still wanted all that. Have you implemented a mobile strategy for your association magazine or blog (or both?).

Day One: Mirum

Twist Image

It was a dream to think that this small group of people could really do something in the marketing industry. As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. community. Today is a new day. Hello, Mirum.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. The reasons why have to do with community practice… 1.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.