No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success
Pixlee
APRIL 25, 2019
Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. This is where Coachella isn’t breaking new ground – they’re simply recognizing an ever-popular trend for concertgoers and experience seekers that has become a trend from Lollapalooza to SXSW.
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