Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Trending Sources

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. to increase visibility in the online community. Foursquare! Be sure to stay in touch with the community.

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. “travel,” or “jewelry”). Here are 99 ways, from giveaways to community building to media connections to offering discounts and so much more.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

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5 Tips for Great Content Curation

mashable.com

That means you should consider posting short bursts on Tumblr , images on Pinterest , video on YouTube , and community conversations on Facebook. Sharing info and giving proper credit where it’s due is also huge in the blogging community. Travel Lists. foursquare.

Should You Outsource Your Social Media Efforts?

mashable.com

At the same time, we want to make sure that we’re building a thriving community, engaging customers and broadening awareness of our products,&# says Trisha Layton, marketing coordinator at PROBAR.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

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What to Consider When Building an In-House Social Media Team

mashable.com

Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them,&# says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University,&# says Bridge. Foursquare Now Lets Business Owners O. More Than 20,000 Foursquare Users Hav.

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What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Foursquare Now Lets Business Owners O. More Than 20,000 Foursquare Users Hav.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

aggregate sentiment, conversation heatmaps), Metrics to spot influencers in a community (e.g. Crowd Behavior Businesses have tried to artificially stimulate a conversation by meddling in their own communities or creating artificial hype.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert.

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How publishers curate the world of content

emediavitals.com

Blog Publishers integrate new Foursquare features Article SB Nation: Turning fan bases into media brands eMedia Vitals Life Beyond Print.™ For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. Copy Foursquare.

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Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip!

5 Essential Spreadsheets for Social Media Analytics

mashable.com

Travel Lists. foursquare. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable!

First Look: Starbucks Digital Network Is Here

mashable.com

“The vision,&# he says, “is for Starbucks Digital Network to be a digital version of the community cork board that’s in all of our stores.&# My Neighborhood: Starbucks is adamant about creating a localized experience to connect customers with the community around the store. Community fare includes local news from Patch and a look at nearby DonorsChoose.org classroom projects that could benefit from small contributions.

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HOW TO: Activate Your Brand's Super Influencers

mashable.com

These “super influencers&# drive an even higher share of conversion — on average influencing 30% or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or promotions to their online communities. Foursquare Founders Strike a Pose in. Non-Profit Creates Foursquare Venues.

What the Future Holds for B2B Social Media Marketing

mashable.com

B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Foursquare Introduces Super Duper Swa.

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Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : HOW TO: Optimize Your Social Media Marketing Strategy December 29, 2008 Dan Schawbel View Comments Top 10 Reputation Tracking Tools Worth Paying For email share email share Do you like this story?

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Windows Phone 7 Now Available in the U.S. A Foursquare For Beer Lovers View More » Social Good 10 Inspiring "Buy One Give One" Proje.

How to Steal the Next Billion Dollar Website Idea: A Case Study

Viper Chill

In the article Diggy was referring to over last night’s Khao Pad Gai, an ex-employee reveals how they fine-tuned their process in deciding which startups to clone, “We tried cloning Airbnb, but it didn’t work because it’s so brand and community focused.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Instead or writing about something that’s ACTUALLY important to them, they’re telling al their zillions of Foursquare friends what food trucks they just visited. much easier for ordinary people: Twitter, Facebook, Foursquare etc.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Debbie is a life long learner, interested in health, social media, marketing, technlogy, travel, and faith. Her blog, Kommein , covers blogging, business, community management, social media, and more.

Why Curation Is Just as Important as Creation [OPINION]

mashable.com

Travel Lists. foursquare. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics.

A Brief History Of Social Media

socialmediarockstar.com

BBSes had social discussions on message boards, community-contributed file downloads, and online games. The Well was a Bay Area BBS that evolved into an ISP and web community. Digg gives people a constant, community-filtered stream of potent & engaging content. Perhaps not in overall size (although Foursquare is creeping up), but in popularity. You hit every step of the turns and travels all the way to the pot of gold of social media as it is today.

Content Is No Longer King: Curation Is King

www.businessinsider.com

See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer.

The 39 Social Media Tools I’ll Use Today

www.convinceandconvert.com

Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

If you need tips on e.g. a travel destination, Mexican restaurant or music inspiration, your search results will be based on your friends’ likes and check-ins. Similar Posts: Ad Opportunities on Twitter, Facebook, Foursquare and Tumblr.

Social Media From A to Z: A Glossary

Pamorama

Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. It enables next-gen community management and social Web integrations to any site on any platform.

Yet Another SXSW Post (And, No, I Don't Know If You Should Go Next.

Almost Savvy

This applies to conferences, travel, everyday running around town. Throw Foursquare and Gowalla check-ins into the picture and the internet is little more than a stream of “I’m here,&# “Cool, now I’m over there,&# “Hey, did you hear that Bill will be there soon?&#

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The Twitter profile is used to share news from the area and I post my blog and some of y local travels on the micro-blog.

Social Media Predictions for 2010

Social Media Marketing

The former Speaker of the House Tip O'Neill once famously said "All politics is local," meaning that ultimately, people care most about what's going on in communities around them. Related: see Matt Singley's post on Why Foursquare is the next Social Network.

Epic News Alerts On Twitter

Koka Sexton

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile.

Koka Sexton dot Com

Koka Sexton

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding. But Mike becomes memorable when he connects with a core truth of travelers–we're in unfamiliar territory and need good wayfinding.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare.

SEO 0