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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. To avoid the long hold times for a customer agent please consider using our self-service options on United.com or calling back later if you’re not traveling in the next 72 hours.

CSR 128
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You Need To Know: Social Media and Retail

Laurel Papworth

Because I am nosey – an asset in online community management – I decided to investigate further online. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. Not publicly available.

Retail 80
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Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The Twitter profile is used to share news from the area and I post my blog and some of y local travels on the micro-blog. The community that has been built continues to surprise me.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Amongst the topics that came up was some common sense insight into the usage of geo-based social media sites like Britekite and Foursquare. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114