Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. Named One of Arizona’s Top 25 Restaurants by Arizona Highways Magazine, show this message for a discount on an appetizer.&# That’s the Opportunity Economy at work. Thanks Jay! Thanks Jay!

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

JUNE 14, 2012

Social media and community management and listening and social business and enabling your employees to be spokespeople and all the things we talked about here at Social Pros , and all the things we talked about in the Now Revolution , that’s not advertising. It’s advertising. Jill : Yeah, absolutely. Absolutely. Katie : Exactly.

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Hashtag B2B Social Media Metrics 115