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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

Social media is playing an increasingly important role in the everyday lives of Americans, particularly when it comes to getting advice on consumer products with many consulting blogs or message boards before making purchases. So don’t discount the sometimes considered old-hat message boards and forums. .

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.

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Visibility is More About Social Than Search

Proactive Report

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Message Boards and Forums : Only do this if you’re already someone who loves and uses message boards.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

“Earned media” has become a bit of a buzzword in the internet marketing community lately, but it’s easy to forget that earned media existed long before the internet in the form of media coverage. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. This study looked at both.

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US Women Are Following Brands & Stores

Proactive Report

If you market a product in these categories and you were wondering how all this online chatter affects store sales, take note of this finding – women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

For members of this hard-working class, they use online communities, forums, Facebook, and Pinterest to create these communities and support systems and conduct the research that allows them to make their dollar work as hard as possible for them. Hard-working class moms realize they can’t do it all by themselves.