Dave Fleet

MARCH 8, 2012

At the time we’d pulled together our own five-step prescription for preparing your timeline: Review company marketing/communication materials and history: Plot out the story you want to tell and the milestones for it. Identify approach to contentious issues. What does that mean for you as a communicator?

Curation 389

Curation Brands Facebook Patterns 389

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats. With the growing ubiquity of Enterprise 2.0

Communities 137

Communities Wiki Yammer Forums 137

Sprout Social

AUGUST 21, 2023

In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias. AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues.

Marketing 89

Marketing Privacy Policies Issues 89

ProBlogger

SEPTEMBER 3, 2020

The post 7 Ways to Build a Community Around Your Blog appeared first on ProBlogger. Last week I talked about building a community around your blog , and how it can benefit you as much as it can your readers. Well, this week I’m going to give you seven practical tips and strategies on how you can go about building that community.

Communities 48

Communities Conference Patterns Blogger 48

Laurel Papworth

APRIL 11, 2011

Also, we managed the Junior Masterchef online communities (Facebook, blogs, forums) and keeping kids safe online against their own efforts! Issues with moving a client from Facebook Personal Profile to Business Page Migration (don’t do it!) Is there anything you’d like me to talk about in one of the next ones?

Communities 80

Communities Social Media Vimeo Forums 80

Webbiquity SMM

MARCH 31, 2020

Fed up with the cancel culture attacks on anyone who dares express a sensible viewpoint, and the general adolescent nonsense so prevalent on the platform (when a hashtag like #thingspeoplestickuptheirbutts is trending, Twitter does not present itself as a forum for serious business discussion). ” Meaningful ratings: The ?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

MAY 24, 2022

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. The pandemic, stakeholder activism and social justice issues have permanently reshaped the communications arena. A case for accessibility and inclusion.

Social Media 129

Social Media Marketing Social Media Management Issues 129

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Yet, only 15% of business owners address reputation management issues. What to do with Mentions: Crisis Communications Map.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

AUGUST 22, 2023

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. These could be direct messages on your social channels or chatbots, or discussions on customer forums.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

FEBRUARY 15, 2024

However, if you see negative comments, it’s time to scan through their feedback to determine what is causing the issue. Social listening tools like Sprout help brands surface the big issues, from customer service hold-ups to product defects and more.

Engagement 104

Engagement Tips Loyalty Metrics 104

Social Media Strategery

JANUARY 23, 2012

Unfortunately, as many have already discovered and many more will continue to discover, successful communities are dependent on many variables, from the accessibility, speed, and reliability of the technology to your community managers. What group/community receives the most visits and/or posts on a particular day? 10% to 49%.

Communities 121

Communities Wiki Microblogging Press Release 121

Buffer Social

JULY 5, 2023

So, I ventured out to find more research methods to address this issue. In that case, there is one more issue, which Erin Balsa , Founder of House of Bold , puts well, “Ranking for keywords and driving traffic to a website is pointless if readers are turned off by what they see.

Research 77

Research Google Newsletter Curation 77

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Your Social Inbox will aggregate all network mentions, but if the customer didn’t tag your company, spelled your name incorrectly, or took their issue to a forum or blog, you won’t see it.

Conversation 118

Conversation Sentiment B2B Module 118

SocMed Sean

MARCH 11, 2012

As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. 2) Don’t argue just to argue – Community managers can spot them a mile away. Trolls who like to just stir the pot and start arguments.

Creative Commons 279

Creative Commons How To Flickr Communities 279

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Think about what inspires them to share content. Their motivation is the overall betterment of science and technology.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. Create blog posts and articles around issues your brand aims to solve. Join online forums and communities related to your industry.

Reputation 59

Reputation Brands Construction How To 59

SocMed Sean

JULY 24, 2012

Welcome changing requirements, even late in development – Issues arise in the social space frequently. Be prepared to address them and do your best to ensure that your communications and tactics are evolving as the needs of your customers evolve. If there is a product issue , they need to be informed.

Social Media 279

Social Media Strategy Software Project 279

Small Business Mavericks

FEBRUARY 27, 2014

Social media – Talk to industry insiders on social media , customers, and third-party news people who are familiar with the issues affecting your niche. Niche communities – Find those communities that service your niche and talk about the issues in those forums, social networks, etc.

Notification 98

Notification Small Business Forums Research 98

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?

Social Media 209

Social Media Collaboration Meeting Communities 209

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Small Business Mavericks

DECEMBER 5, 2012

Subscribe to all competitor newsletters through that e-mail address, and read every issue. Join community forums – Your competitors are hanging out in the top forums that serve your niche. Join community forums – Your competitors are hanging out in the top forums that serve your niche.

Forums 101

Forums Newsletter Feed Reader Yahoo 101

Sprout Social

OCTOBER 19, 2023

Social media scheduling and posting Social media teams juggle multiple priorities, from responding to timely customer issues and queries to making sure they don’t miss scheduling content and post deadlines. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Keyhole.co

JANUARY 16, 2024

Don’t forget industry forums and communities Participate in relevant forums and online communities to stay abreast of trends and discussions. Let’s say you run a fitness center. You could monitor the social channels of nearby competitors for promotional offers or new class announcements.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

Software 62

Software Communities Forums Hubspot 62

Jason Yormark

JANUARY 17, 2012

I wanted a theme with a strong community and support so I could have access to the help I needed with customizations and technical issues. The support and community are terrific. It’s a thriving community and the forums have practically every answer to any question you might have.

WordPress 204

WordPress Meeting Forums Communities 204

Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Josh S Peters

FEBRUARY 5, 2013

and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc. For example, if there are specific forums your customers frequent then look at sponsoring threads or putting ads there. and how they use / consume information on them. Participate.

Strategy 186

Strategy Wiki Sysomos Widget 186

Buzz Marketing for Technology

JUNE 27, 2008

Community for the 25 Tools Programme. Welcome to the 25 Tools Community. Can you share any links to Ning communities you have created or belong to? Report an Issue |. Jane's E-Learning Pick of the Day. 2 online clocks. Rich Chart Live. Need any advice or support? Zoomii Books. Latest Activity. 25 members).

Badge 169

Badge Forums Social Bookmarking MySpace 169

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Oktopost

NOVEMBER 16, 2023

With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them. Analyzing brand metrics collected from social media, such as sentiment, keywords, and mentions, allows you to identify potential issues before they escalate.

Analysis 70

Analysis Data Sentiment Metrics 70

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. It’s created an “always-open forum” for constituents’ to voice their questions and concerns.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

JUNE 27, 2008

online communities. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. International Forum on Enterprise 2.0 - Varese, Italy, 25 June.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Laurel Papworth

DECEMBER 17, 2014

I still want to know – who is the community manager for Lindt & are they ok? So here goes for those of you interested: I was teaching a social media and online community manager class. The students were concerned (rightly so) and asked me if I knew the community manager and if they were ok. For THAT I apologise.

Social Media Management 84

Social Media Management Class Forums Communities 84

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Let’s envision this scenario: a user has a support issue about an Apple product. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. I’m going to stop there, though. And once you’ve sent the email off, that’s all.

Apple 154

Apple Twitter Forums Policies 154