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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Enhanced brand reputation Monitoring and addressing mentions can help improve your brand reputation. Competitor benchmarking Benchmark your brand’s performance and reputation against competitors to find areas of improvement. Timely responses to both concerns and praise online show a brand that cares and engages.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. Monitoring brand health.

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How to Generate Leads in Real Estate: 22 Foolproof Tips

Hootsuite

Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place. Source: Twelve Rivers Realty on Facebook 2.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. A lot of that talk centers around advice.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. These could be direct messages on your social channels or chatbots, or discussions on customer forums.