16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
SEPTEMBER 18, 2014
Not community driven content. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. Hashtags are about SEARCH and DISCOVERABILITY of social objects. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community). Enlist: Permanent Community of Interest (always on, perennial).