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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social helps you find these powerful sources.

HootSuite 120
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What day is leg day? And 8 other questions answered with listening data

Sprout Social

Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints. The company viewed social media as a massive, unorganized focus group. SproutSpotlights Brand of the Year Finalists: ?

Questions 122
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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The #1 thing you must have before posting even 1 social network update.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Developing a profitable digital and social marketing strategy requires you to align digital and social media to your business goals. You need to pick goals and objectives where your digital and social media tactics can have measurable impact. The truth is Facebook, LinkedIn, Twitter and Instagram owes you nothing.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Tips to conduct focus groups on little or not budget. Importance of social listening to learn about your customer.