Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media is an always-on focus group. Cook County's CDC #COVID Community Level: Medium. Lack of privacy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. You’ll focus on diverse psychographics and values that entail understanding beyond just location-based needs. Make sure that the representation of diverse groups in your marketing materials is authentic.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Webbiquity SMM

MARCH 29, 2022

Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Image credit: Camylla Battani on Unsplash.

Brands 204

Brands NoFollow Marketing How To 204

Hootsuite

MAY 13, 2020

As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps. This encourages more local customers to connect with your business and check you out in person.

Review 84

Review Google Brands Sentiment 84