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Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% YouTube: At war with Warner Music Group (8).

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Image: Retis via Flickr, CC 2.0. Whether you’re familiar with the word or not, you’ve undoubtedly come across them in your Internet travels. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers.

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For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Photos are shared on Twitter, Facebook, and Flickr, where they can be seen by thousands of others. Videos are hosted on their blogs as well as on YouTube for extra wide distribution. Introduce them to others in the community. Remember, on the social web, everyone’s invited! That includes you too. Leave comments!

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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

Social Media Marketing

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The top quarter of brands on YouTube have an average of 181 videos, while the bottom quarter had an average of 29.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

The Pork and Beans video enlisted in familiar faces across the YouTube culture. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. Nick Haley created the video at home for fun and uploaded it to YouTube. The video above is one of the first iPod touch commercials.

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