Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. Image: Marie Coleman via Flickr, CC 2.0. You should see the view from my room … the Gulf of Mexico, baby!

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Social CRM B2B Conference Consultant 186

Waxing UnLyrical

MARCH 8, 2017

So I asked my community: what advice they’d give to young(er) women entering/in the PR field? Image: Ted Eytan via Flickr , CC BY-SA 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?

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Waxing UnLyrical

APRIL 11, 2012

Image: dkshots via Flickr, CC 2.0. Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. And why not? • You lose credibility.

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Training Journal Flickr Loyalty 177

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. The entrepreneur has to conceive, pitch, and close while keeping the train on track. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Then you ask them the same question.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

SEPTEMBER 5, 2012

I didn’t train someone over the course of a few days to take over for me, I familiarized them with what I do little-by-little over the course of the year. If you train someone else to do parts of your job you stop being indispensable. Image: Paul Bica via Flickr, CC 2.0. You become replaceable. everyone is replaceable.

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Training Flickr Collaboration Social Media 185

The Social Media Hat

APRIL 13, 2017

suite of tools, training and community so that I could review everything. The extensive online training said to start by researching areas of interest in order to identify a niche with real potential. As I sifted through the community discussions I found thousands of SBI! Image Credit: Flickr. tweet this!

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Review Domain Name Training Course 167

Waxing UnLyrical

SEPTEMBER 11, 2012

Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco). Image: joewcampbell via Flickr, CC 2.0.

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Flickr Report Training Communities 213

Waxing UnLyrical

MAY 4, 2015

Training, Networking and Developing Your Personal Academy. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Image: tdlucas5000 via Flickr, CC 2.0. Why: “Do you consider yourself a lifelong learner?

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Consultant Flickr Compete Travel 100

Waxing UnLyrical

MARCH 13, 2015

A3) measuring outputs – was trained that way in early #PR career. The effect that budget has on quality PR measurement has always been a key interest to the #measurePR community. ET; and in April, we’ll be focusing on community relations and the measurement thereof. Image: Kevin Pelrine via Flickr, CC 2.0.

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Consultant Flickr Metrics Travel 100

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

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Communities Strategy Forums Ustream 55

Techipedia: Tamar Weinberg

JANUARY 19, 2010

by Tamar Weinberg on January 19, 2010 Share This is a guest post by Samir Balwani , the founder of Training Social , a resource for those interested in social media training. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Is Social Media Worth it for You?

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Social Media Yahoo Discount Training 164

Waxing UnLyrical

OCTOBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali From Couch To 5K: Why Lindsay Allen Runs October 12th, 2010 Tweet I’ve known Lindsay Allen for the last two years or so, first meeting her on Twitter, and then taking that connection offline.

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Class Training Postrank Flickr 214

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. I’d love to hear your thoughts.

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Comparison Skills Flickr Fashion 163

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. Image: velkr0 via Flickr, CC 2.0. For more on content rules, check out this great book.).

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Skills Communities Issues Education 188

Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. Photo credit: clickflashphotos via Flickr. How many customers does your company have? How about potential customers?

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Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

APRIL 12, 2011

Let’s reach into our toolbox and pull surveys back out , to make sure the decisions we implement and the communications programs we develop are based on more educated findings rather than on historical processes or wild guesses. Image: PNNL – Pacific Northwest National Laboratory via Flickr, CC 2.0.

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Survey Focus Group Proposal Education 231

Waxing UnLyrical

OCTOBER 25, 2012

Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Melissa Woodson is the community manager for @WashULaw, a premier program for foreign attorneys to earn their LLM Online in U.S. What’s your best pro tip?

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Social Media MySpace Flickr Platform 188

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. This conference hosted by the University of Central Florida is open for both practitioners and researchers who present their work in crisis communication.

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Social Media Class Conference Research 100

Proactive Report

DECEMBER 29, 2010

Listening to the online conversations and having a PR team that is trained to react effectively is no longer an option – it is a necessity. Have a community strategy –don’t jump without a parachute. In the past PR agencies have provided media training to their clients. Image Credit: DiveMasterKing2000 Flickr.

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Reputation Trends Training Case Study 108

Waxing UnLyrical

JUNE 13, 2016

For instance, NATO cross-promotes across a variety of channels, but they also upload exclusive content on Flickr that you can’t find on their other networks,” says Steven Mehringer , Head of Communications Services in the NATO Public Diplomacy Division, in this Socialbakers post.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

NOVEMBER 7, 2014

When I talk about listening dashboards in my training programs , people tend to get that deer in the headlights, “OMG I can’t cope” look. Image: Willrad von Doomenstein via Flickr, CC 4.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Strategy Consultant Research Organization 243

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Sharon Pruitt via Flickr, CC 2.0 Komen for the Cure.

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Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Creative Commons Postrank Tourism Flickr 166

Waxing UnLyrical

FEBRUARY 17, 2016

This is the ongoing battle cry of all business communities. Collaboration can be extremely difficult to organize and easy to overlook amidst a pavement-pounding day of sales, invoicing, training, marketing, meetings, production, lather, rinse, repeat, etc. Image: wonderferret via Flickr, CC 2.0. Here’s what I want to unpack: 1.

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. How unbelievably ridiculous. Or pathetic.

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Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

JANUARY 14, 2011

Image: terren in Virginia via Flickr, CC 2.0 and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It It just did it on the Flickr link above.) See if they work for you. That’s Apture. Read All About It!

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WordPress Class Flickr Postrank 234

Waxing UnLyrical

OCTOBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Doing The Best He Could October 11th, 2010 Tweet When I first moved to the US I amused my husband greatly by wishing him a “Happy Veterans Day &# (he’s ex-military). Yabba dabba doo!

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Flickr Postrank Class Tourism 119

Waxing UnLyrical

JUNE 10, 2016

Photo of Leslie Hall: Luke Walker via Flickr, CC BY-SA 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

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Embedding Conference Banking Flickr 100

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Read All About It!

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Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention. Read All About It!

Postrank 169

Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain. So much to do So much to see I am the future. The future is me. Regardless, thanks for visiting! Read All About It!

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Postrank Class Tourism Blogroll 156

Waxing UnLyrical

FEBRUARY 7, 2011

Image: Robert Couse-Baker via Flickr, CC 2.0 You look through your tweetup invitations galore And balance “being social&# with being a pain. Coffee or tea; brimstone or fire; It’s Monday, all right; nothing less, nothing more. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

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Postrank Class Tourism Blogroll 161

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# Image: Jordan Pérez Ordenez via Flickr, CC 2.0 I was happy yesterday.

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Project Class Postrank Diagrams 177

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Image: Kemp Edmonds via Flickr, CC 2.0 It is difficult and expensive to attribute financial value to these areas. Thanks so much for stopping by WUL!

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ROI Postrank Tourism Blogroll 169