Waxing UnLyrical

SEPTEMBER 13, 2013

Image: SalFalko via Flickr, CC 2.0. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. While you can reference your product don’t make the entire article self-promotional. Do you have a great community building strategy?

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

APRIL 28, 2014

Image: Steven Depolo via Flickr, CC 2.0. What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. You can imagine how crazy it’s been.

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Small Business Consultant Flickr Travel 187

Waxing UnLyrical

JUNE 10, 2013

Image: Mike Gifford via Flickr, CC 2.0. Seven distractions to avoid to improve your productivity. Why: In this post for LeadersWest , Audrey Thomas outlines several common productivity mistakes and how to correct them. 5 Biggest Issues Faced by First Time Entrepreneurs When Starting a Business. Based in the Washington, D.C.,

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Consultant Flickr Issues Resources 219

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. A weary mind is incapable of focus and productivity. Making a Little Noise about Productivity and Creativity. Ken Mueller shares his take on background noise and productivity. So this week’s roundup focuses on… focus. Focusing Your Energy in Business.

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. Why: Do you want to know how to price your products more effectively? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The Psychology of Pricing. Based in the Washington, D.C.,

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Syndication Price Consultant Flickr 202

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. Knowing what platforms you want to target, and with your social media strategy in place, the final step is content production. Human interaction is more productive. All of this requires constant human input. Setting up automation.

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Social Media Marketing Hashtag Campaign 164

Waxing UnLyrical

MARCH 14, 2011

Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Image: rajkumar1220 via Flickr, CC 2.0.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

JUNE 23, 2014

Image: Depone via Flickr, CC 2.0. Daniel Newman explains how your business can use social media content to drive customers to your product. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 4 Reasons Your Content Is Yawn-Worthy.

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Content UGC Consultant Flickr 198

The Marketing Blog

JULY 29, 2008

48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. Kinshuk is an individual, a fresh MBA working for as a community manager for an open-source consulting company. July 29, 2008.10:48

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Products Web 2.0 Startup Hotels 100

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. Looking back at my blog archive my answers were staring back at me: diluting social media , using the telephone , changing blog layouts , leaving Flickr Pro , unfriending , unlinking , and going dumb. Footsteps by schick.

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Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

APRIL 9, 2013

Image: crimfants via Flickr, CC 2.0. I know that no matter how we prefer our coffee it always makes us more productive. Regular readers of Waxing Unlyrical probably are familiar with Erin Feldman, the talented eclectic responsible for WUL’s Sarah and Sheldon illustrations. That’s how I was acquainted with her.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

MARCH 12, 2014

Image: Retis via Flickr, CC 2.0. They have a history of using memes not only correctly but thoughtfully, showcasing their humane animal trapping products in action or just appealing to their community of animal lovers. Community Building Guest Posts Marketing Social Media marketing with memes meme memejacking'

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Meme How To Marketing Community building 191

Harp Interactive

OCTOBER 9, 2009

Create informational podcasts about a product’s overall space, not just the product. Build community platforms around real communities of shared interest. Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group).

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Social Media Press Release Marketing Widget 232

Waxing UnLyrical

DECEMBER 8, 2011

Are they going to become part of his community? And no matter how much you try, or even they might try, they are not going to be able to transfer that community over to you. Please don’t hire because you think their network is going to fall in love with you/your business/product/service. via Flickr, CC 2.0.

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Project Flickr Energy Communities 264

Harp Interactive

FEBRUARY 23, 2010

Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. Flickr and Panoramio geotag and display these images in a mapping context. Google has added geotagging to Blogger. Your turn to act.

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Geotagging GPS Foursquare Marketing 324

Waxing UnLyrical

AUGUST 19, 2013

Image: cobalt123 via Flickr, CC 2.0. Why: Adam Toporek explores why brands should not rely solely on what they see via online reviews when determining product success or failure. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Consultant Flickr Resources Study 192

The Marketing Blog

JANUARY 28, 2008

02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Is Apple also emphasizing on the packaging quality during the product life-cycle? Can you re-collect some instances in the past, where you’ve actually chosen a product/have been impressed by a product only because of its packaging?

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Products Web 2.0 Startup Apple 100

Waxing UnLyrical

SEPTEMBER 11, 2012

Since we lived in a “bedroom community” of the City by the Bay, we had to get up and get ready to leave our home at an unearthly hour to make it into work at a “regular” time (both my husband and I worked in/near downtown San Francisco). Image: joewcampbell via Flickr, CC 2.0. I couldn’t blame him.

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Flickr Report Training Communities 213

Firebelly

APRIL 6, 2015

Share behind-the-scenes photos to provide your customers insight of what’s to come—perhaps a new product or contest? Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Create unique hashtags for your brand or its products. Product shots?

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Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Share behind-the-scenes photos to provide your customers insight of what’s to come—perhaps a new product or contest? Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Create unique hashtags for your brand or its products. Product shots?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Share behind-the-scenes photos to provide your customers insight of what’s to come—perhaps a new product or contest? Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Create unique hashtags for your brand or its products. Product shots?

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind.

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Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

MARCH 23, 2015

Image: Jamie McCaffrey via Flickr, CC 2.0. If that’s not a fresh take on community building, what is? Save Time with These 4 Productivity Tricks. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Check out these seven posts.

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Strategy Badge Consultant Flickr 100

SocMed Sean

NOVEMBER 14, 2011

It’s about building one-on-one relationships and communicating with individuals and then empowering those individuals to (hopefully) sing the praises of your organization, products, and services to their friends and family. If you have content that is valuable to your community , great, Post it up!

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Social Media Social Networking Airlines SEO 235

Waxing UnLyrical

JANUARY 24, 2013

Image: The IBM Curiosity Shop via Flickr, CC 2.0. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. Take Waze for example.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz. Press releases.

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Press Release Flickr Template Templates 188

Waxing UnLyrical

JUNE 13, 2012

But a quick hit conflicts with lots of eyeballs lingering over advertiser impressions and clicking through to their product offers. Can deep thoughts or comedic stylings compete with the guest blogger-du-jour or celebrity-endorsed product reviews? Does my audience want entertainment, or community, or both?

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Fashion Aggregator Journal Startup 248

Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. Then you ask them the same question.

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Marketing Wikimedia Startup Public Domain 250

Idaconcpts

FEBRUARY 15, 2013

Yelp has a huge community, and the reviews on the site are read seriously. The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. It has a huge community, and businesses can increase their presence by being different. The app is available for iOS and Android users.

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Brands Foursquare HootSuite Tumblr 177

Waxing UnLyrical

SEPTEMBER 5, 2012

And if nothing else, you should share your knowledge with your co-workers because it secures your opportunity for victory mojitos on the deck after a long, productive year. Image: Paul Bica via Flickr, CC 2.0. Shanan Sorochynski is a communications strategist at the University of Regina.

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Training Flickr Collaboration Social Media 185

Waxing UnLyrical

AUGUST 4, 2011

The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-yi-yi,&# and. Recruit members of the community to help share your message. Image: Ed Schipu l via Flickr, CC 2.0. Go to your audience.

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JUNE 21, 2013

Image: TheNextWeb via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Where Twitter for PR usually begins… and ends. It’s not that people are not already using Twitter for PR. Taking it a step further. These include: 6.

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Twitter How To HootSuite Curation 246

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. So why bother?

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Alterian SM2 Social Networking Aggregator 126

Webbiquity SMM

OCTOBER 13, 2015

Image credit: Flickr. The product? When you are clear on how your customer sees the world around them, you can better anticipate their needs and how your product or service can benefit them. • Seeing: How do your customers view their community? How does your product or service help them reach their goals?

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B2B Marketing Exercises How To 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? With your ear to the ground on social media, you’ll be the first to know if your product is working or if changes need to be made. Through social media, you can find out what online communities your existing customers belong to. correct me if not so.

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Social Media Strategy StumbleUpon Digg 269

SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Does adding Twitter to your CRM process make it more social?

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Social CRM Radian6 Software Creative Commons 275