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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

Vocus 184
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US Women Are Following Brands & Stores

Proactive Report

If you market a product in these categories and you were wondering how all this online chatter affects store sales, take note of this finding – women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.

Brands 82
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They harnessed blogs and message boards – “be very careful if you are trying to sell them – must be a very genuine conversation” Went to breast cancer blog sites – tried to give relevant information and how they can join in National Breast Cancer Awareness day.

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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Sharing (YouTube, Flickr, SlideShare, etc.). Instead, they want to connect. Social Networking (Facebook, MySpace, LinkedIn, etc.).

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. So, I peeked at YouTube. Your Web site. At a minimum.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I On the other hand, Whole Foods CEO really crossed the line by posting on stock message boards under an alias name , attempting to influence the stock price of an acquisition.