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Monday Roundup: International Women’s Day

Waxing UnLyrical

Image: Al Jazerra English via Flickr, CC 2.0. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. What if Our Magazines Showed Modern Slavery? Based in the Washington, D.C.,

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. .

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Blogging Upstream

Waxing UnLyrical

Does my audience want entertainment, or community, or both? Tootzypop will soon announce some exciting community functions, and we’ll being to explore the balance between a focus on the core brand proposition and the relatively unsupervised musings of the crowd. Image: Bruce Guenter via Flickr, CC 2.0.

Fashion 248
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Thank You, Fairy GoogleMother

Waxing UnLyrical

Fairy GoogleMother, I also wish you would bring my site to the attention of the editors of Metal Hammer Magazine , and they’d contact me and ask … nay, beg me to write a column. Image: garlandcannon via Flickr, CC 2.0. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal.

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Shedding Light on Black PR

Waxing UnLyrical

” Image: Arjen Toet via Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The top black PR firms can offer these services even for stories posted to China’s most popular news portals.” as well, disgusting as the practice is. .”

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Image credit: drew domkus (Flickr).