Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Other industries should take note immediately. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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Content UGC Community building Hotels 253

Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it&# wrong, whatever “it&# is in the given conversation. Others want to debate which has the most active community. It’s healthy for the industry, especially as it continues to mature. Debate is good.

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Adam Cohen

SEPTEMBER 2, 2010

Understanding the Community. I contemplated using “customer,&# “audience,&# and even “constituents&# here, but community seems to broadly cover business partners, customers, and prospects. Photo credit: StarrGazr via Flickr. Another critical area of technology focus is search engine optimization.

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Tools Posterous SEO StumbleUpon 247

Social Media Strategery

FEBRUARY 2, 2015

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way.

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Communities Startup Energy Creative Commons 50

Waxing UnLyrical

MARCH 8, 2017

So I asked my community: what advice they’d give to young(er) women entering/in the PR field? It’s critical to have role models in this industry who demonstrate how varied a career in PR can be, and what success looks like at different points over the span of a career.” Image: Ted Eytan via Flickr , CC BY-SA 2.0.

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Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. In addition, a significant portion of social media marketing is engaging with your community. All of this requires constant human input. Automation, in this case, merely refers to the execution of the campaign.

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Waxing UnLyrical

NOVEMBER 4, 2011

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. We need to have an innovative mind when learning how to adjust to the social world and industry we are now immersed in. Image: Nazly via Flickr, CC 2.0. Guest post by Harrison Kratz.

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Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. For my community, Facebook is a supporter of the brand, but Linkedin is a driver of business and leads, because that is where our target market is interacting the most.

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Waxing UnLyrical

AUGUST 10, 2011

Internship: Practical training and experience in the workplace is not only the best way to put theory to practice working with senior practitioners and find out which parts or sectors of the industry you enjoy, but also the perfect opportunity to begin building your professional network and knowledge. Image: velkr0 via Flickr, CC 2.0.

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SocMed Sean

NOVEMBER 14, 2011

photo courtesy of anitakhart on Flickr 2) Don’t allow commenting or don’t respond when comments are left – A recent, cross-industry study by socialbakers indicates that 95% of posts left on a Facebook page go unanswered. If you have content that is valuable to your community , great, Post it up!

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Social Media Social Networking Airlines SEO 235

Firebelly

OCTOBER 23, 2012

But I’ve also worked with clients who were in an industry where no one was doing anything at all, and by doing a bare minimum — by being an orange cone — their content marketing efforts dominated. We won search, we helped them become a leader in the industry, and their business exploded. It doesn’t take much effort at all.

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Waxing UnLyrical

AUGUST 1, 2014

” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? Image: James Jordan via Flickr, CC. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. The elbow grease? The “hits”?

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Waxing UnLyrical

FEBRUARY 25, 2015

Also, Industry appetite has kept pace:) #measurepr. Jason Keller pointed out that a Twitter chat helps “localize” the internationally dispersed PR community. This question resulted in a wide range of answers from the #MeasurePR community. Individually learn from failure, but Industry responds 2 WIN #measurepr.

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Waxing UnLyrical

JULY 3, 2013

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. What industry the person specializes in… Really, nothing special at all! Imagine you’re at a party. And imagine you’re a people person (if you aren’t already). Then you ask them the same question. Sound ridiculous?

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Waxing UnLyrical

APRIL 12, 2011

After all, if the public is at the heart of public relations , why wouldn’t we ask them how they feel about certain issues that involve our organizations, clients, industry, and even current events that directly or indirectly affect us and them? Image: PNNL – Pacific Northwest National Laboratory via Flickr, CC 2.0.

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Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” ” Image: Arjen Toet via Flickr, CC 2.0. There are enough shysters out there in general; the PR industry has more than its fair share of them. Terri Johnson tipped me off to a fascinating story yesterday. as well, disgusting as the practice is.

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Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. PR Measurement and Evaluation – an interview with Richard Bagnall. ” 2.

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Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Others want to debate which has the most active community. It’s healthy for the industry, especially as it continues to mature. Debate is good.

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Platform Tumblr Posterous Feed Reader 113

Waxing UnLyrical

FEBRUARY 2, 2015

Image: Auntie P via Flickr, CC 2.0. Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day.” 12-1 pm ET, deets here. ” 2.

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Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

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Waxing UnLyrical

FEBRUARY 9, 2015

Image: photommo via Flickr, CC 2.0. The thing is, in his case I really mean it as a compliment, because there are not a lot of folk who can not just exist in an industry, but excel in it, for 25 years. He is ardently dedicated to the betterment of the industry, and is one of the nicest people I know. Jodi Echakowitz.

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Adam Cohen

AUGUST 24, 2010

Three Industry Examples. I’ve worked with clients in different industries, and they all viewed that leap in different ways. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. Photo credit: clickflashphotos via Flickr.

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Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before. I’d love to hear your thoughts.

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Social Media Marketing

MAY 8, 2013

A roundup of relevant links affecting our industry. Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Being a community manager is more than just posting to social networks on behalf of brands. Image credit: Trev Grant (Flickr) --.

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Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Others want to debate which has the most active community. It’s healthy for the industry, especially as it continues to mature. Debate is good.

Platform 100

Platform Tumblr Posterous Feed Reader 100

Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Others want to debate which has the most active community. It’s healthy for the industry, especially as it continues to mature. Debate is good.

Platform 100

Platform Tumblr Posterous Feed Reader 100

Waxing UnLyrical

OCTOBER 21, 2015

Image: Matias Garabedian via Flickr, CC 2.0. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. She currently contributes content to a number of industry leading publications and is the co-editor of the AirPR blog.

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Data Delicious Startup Analytics 100

Justin Levy

JUNE 5, 2011

A favorite hobby of many in this industry seems to be telling people that they’re doing “it” wrong, whatever “it” is in the given conversation. Others want to debate which has the most active community. It’s healthy for the industry, especially as it continues to mature. Debate is good.

Platform 100

Platform Tumblr Posterous Feed Reader 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?

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Research Social Media Marketing Retail 265

Direct Marketing Observations

APRIL 19, 2010

This graphic by Forrester Research, refers to the types of people that hang out in communities and what they do in those communities. Share images on Flickr. Though the above graphic refers to adults, children are not too far off from this model. Upload music and comment on the music. Upload an audio podcast. Tweet on Twitter.

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Waxing UnLyrical

FEBRUARY 7, 2012

Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals. But, for the most part they were all people in my industry. For now I’m following more people from my offline community: faculty, staff, students, people who live in my city. It certainly wasn’t a bad thing. How about you?

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

APRIL 4, 2012

with tips from within and outside your community on how to use Google Plus? Photo credit: Simon , courtesy Flickr, CC 2.0. Clients in many fun sizes, industries, and locations reach her through the Web. of beneficial nutrition. Anybody stuffed to bursting. How about Pinterest? Thought so. You should, too.

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Flickr Strategy Industry Communities 186

Waxing UnLyrical

NOVEMBER 7, 2014

I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) Image: Willrad von Doomenstein via Flickr, CC 4.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

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Strategy Consultant Research Organization 243

Kikolani

OCTOBER 17, 2012

Photo Credit: Matthew Hodgson on Flickr. Although you may be eager to use the industry buzz words, it is essential that you create pieces that read naturally. Anybody who fails to heed this advice is running the risk of search engine penalization and negative reception by the online community. Focus On The Long Tail.

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Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. They create pockets of communities where like-minded people share information and seek advice. Locations of communities online & offline. Uncover Content Ideas.

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Webbiquity SMM

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. Look for other places where people are talking about your industry.

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Vocus Alltop Message Boards Klout 184

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. In every industry, there are existing conversations going on. And don’t forget that your customers can spread the word for you to these communities.

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Social Media Strategy StumbleUpon Digg 269