Waxing UnLyrical
APRIL 3, 2012
What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.
Waxing UnLyrical
NOVEMBER 7, 2011
I love how, when used well, social media can build powerful communities to effect real change and real results. Go straight to them and build your community. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. You need to reach people to get them to do something?
Laurel Papworth
OCTOBER 1, 2011
In this article, I’m looking at process vs product journalism, representational democracy falling over, the demise of capitalism, authoritarian aspects of traditional media AND online community hosts e.g. Twitter and the newly found power of Crowd Activism. Not bad for a Sunday morning in rainy Sydney!
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