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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Is your content FINDABLE? Getting the attention of your audience is the first step. Winning! :). Irresistible (definition).

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Is your content FINDABLE? Getting the attention of your audience is the first step. Winning! :). Irresistible (definition).

eBook 78
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You Don't Have A Branding Problem.

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How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they''re having a problem getting their message through to their potential audience? communications. mobile app. You have a marketing problem.

Brands 108
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Content Is Everywhere - The Changing Tide Of The Internet

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Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA. aol content.

Content 111
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The Art Of Marketing

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Building a loyal community base is very important. I've argued for years that I'm not so sure that brands can truly build community. Brands can communicate, and get levels of engagement: someone responds to blog posts or follows you on Snapchat , for example. Real community is tough to do. that real, genuine community.

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Are Brands Confusing Advertising With Marketing?

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As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). mobile marketing.

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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

The greatest part is that you're giving back to the community and delivering value to photo-seekers. Another example is Square employing visual marketing to shift the audience perception from a very narrow concept of a mobile credit card reader to a broader one of a full-stack financial and merchant service provider.

Brands 94