The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. This is yet another trend that was born without the help of any designer or magazine. In the past, style inspiration was limited to what was seen on screen or in magazines. She’s meant to go unnoticed.
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