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How B2B influencer marketing will grow your brand

Sprout Social

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. That’s difficult to do with some of the Twitter, Facebook data a lot. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. That’s difficult to do with some of the Twitter, Facebook data a lot. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. Consequently, I got chewed out both on Twitter and following that on her own blog, telling me that I should have responded nicely and recommended the library. What do I do?

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Social Pros 14 – Jason Falls, Social Media Explorer

Convince & Convert

The RSS feed is: [link]. Where are these people who are creating these RFP’s getting that from? I don’t know that my mother-in-law right now, really knows what Klout is, but I bet my brother-in-law does, and he doesn’t read Tech Crunch and he’s not on Twitter, etc., Listen Now. Find us on iTunes: [link].

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