Instagram Reels vs. TikTok: which is the best short-form video platform?
Sprout Social
MARCH 31, 2022
You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.
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