Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections. But which hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps? What are LinkedIn hashtags?

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Hashtag LinkedIn HootSuite Social Media Management 92

Keyhole.co

SEPTEMBER 13, 2023

That’s where the right TikTok hashtags can help you. They can: Enhance your visibility Make your content go viral Generate trending content ideas Help you identify competitors and potential collaborators However, not all trending hashtags are relevant to your brand or add value to your marketing.

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Hashtag Trends UGC How To 52

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Video Social Media How To Trends 128

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A Curated Feed of Only UGC (aka Instagram Feature Accounts) .

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Curation Feed Feedly UGC 68

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. This type of video really takes no effort on your part.

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Video Marketing UGC Hashtag 98

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

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Hashtag Instagram Journal How To 111

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. With over 1 billion monthly active users, TikTok is booming as the hub of short-form video on social media.

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Platform Instagram Video Meme 123

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

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Strategy Twitter Tips Marketing 52

The Realtime Report

FEBRUARY 17, 2022

After a creator submits a video, it is only seen by a limited niche audience, according to several TikTok experts who have been given a behind-the-scenes peek. TikTok then evaluates how that small group reacted, such as how many people watched the video all the way through, how many people liked it, how many people shared it, and so on.

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Brands How To Hashtag Influencer 91

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

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SEO How To Hashtag Engineering 93

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Communities Social Media Community building Groups 78

Hootsuite

JULY 5, 2022

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. But the distinction between in-feed video and Reels looks to be in flux.

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Instagram Strategy HootSuite Hashtag 110

Sprout Social

MAY 4, 2022

Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Hashtags make these trends and the content created for them more visible and easier to find.

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Brands Hashtag Trends Fashion 110

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. Learn more here.

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Examples Campaign Tips UGC 142

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Learn how to edit videos on Tiktok. Luckily, you don’t need professional video production skills to do well on TikTok. Create looping videos.

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Video Tips Film How To 134

Keyhole.co

APRIL 23, 2024

Instagram Reels are short, fun videos perfect for educating, entertaining, or inspiring your followers. Instagram Reels are a fantastic way to build a community around the things you care about. They both involve short videos and photos, but they serve different purposes. Let’s get started. What are Instagram Reels?

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Overview Instagram How To Feed 52

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when your audience does so, their followers see it in their feeds, which exponentially increases your brand’s visibility. Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos.

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Engagement Tips Loyalty Metrics 105

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. For videos, ensure they look professional.

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Small Business Engagement Strategy Facebook 100

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. And as a result, so has the role of social media managers. Plus, everyone is competing for attention.

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Social Media Content Airlines Authentication 90

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.

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Team How To Instagram Authentication 103

Sprout Social

JULY 28, 2022

TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat. With short-form video being 2.5x TikTok Stories are video segments lasting up to 15 seconds. What are TikTok Stories? Published on.

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Film How To Feed Feedly 125

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This is where customer marketing comes in. Just ensure you ask for approval before you post.

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Strategy Brands Content UGC 123

Later

AUGUST 19, 2021

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTV videos). Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community. Here’s what we found: How Many Times Should You Post on Instagram Per Week? .

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Instagram Analysis Hashtag Engagement 132

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? Harness the power of hashtags. No problem.

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Strategy Brands Hubspot Survey 131

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. You can also integrate your Instagram feed with your site with these plugins. The app gives you access to professional video editing tools that can be mastered without training. Focus on Consistency.

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Instagram Strategy Marketing Upcoming 217

Hootsuite

SEPTEMBER 16, 2021

This will only feed your ego and do nothing for your brand awareness. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you.

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Tips Hashtag How To Instagram 138

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Monitor Relevant Hashtags. Ask Your Community for Recommendations. #1: Keep Your Budget in Mind.

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Influencer Campaign Instagram How To 106

Pixlee

SEPTEMBER 10, 2021

Ltd, TikTok has recently been outgrowing other video apps such as Instagram and Snapchat. Users from Gen Z love sharing and promoting videos to their peers. Unlike a standard social media feed that users can find on their accounts, TikTok uses the “For You” page to feature popular videos. Participate in Hashtag Contests.

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Hashtag Real Estate Influencer Feed 73

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. The #AySauce campaign resulted in 448,000 user videos and over 1.2

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Case Study Marketing Directory Retail 114

Keyhole.co

MARCH 8, 2022

The app has had an immense impact on video and culture in today’s world. Video marketing strategy. According to research, 88% of people would like to see more videos from businesses. TikTok is perfect for promoting your brand with creative and engaging videos and expanding the reach of your existing video content.

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Engagement Hashtag Influencer Trends 119

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. Nike’s “Dream Crazy” Video. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. TIP: Research your challenge hashtag in advance!

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Campaign Social Media Brands Apparel 91

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Hashtag searches. Similar to Twitter, hashtags are searchable on YouTube.

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YouTube Features Engagement Hashtag 72

Likeable

DECEMBER 15, 2020

for multiple videos, a playlists feature for series, a “watch later” section, and—if you’re feeling extra nice—maybe even the option for automatic scrolling (you know, for when you’re eating and ‘toking at the same time). Says Melissa, one of our community managers, “I’d love a better native hashtag search functionality.

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List Social Media Hashtag Instagram 126

Ignite Social Media

JULY 7, 2021

Every Friday, tag a user you think is worth a follow to help create community and build networks on Twitter. Eventually, this hashtag got bogged down by marketing spam and the benefits to individual users were largely lost. The value of this trend was quickly snatched up by organizations and companies for their own purposes.

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Trends Social Media Feed Feedly 180

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. Bluetooth tracker brand Tile’s Community highlight on the brand’s Instagram profile showcases how customers use their tiles in everyday life.

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Instagram UGC Brands Hashtag 86

Later

MAY 12, 2021

Improve Your Hashtag Strategy. Every post you share, hashtag you use, and engagement you make gives the algorithm an indicator of what your account is all about. This increases the likelihood of likes, comments and shares, as your community is more “switched on,” rather than distracted by work, or school.

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Instagram Hashtag SEO Features 118

Later

NOVEMBER 5, 2020

And thanks to several engaging new LinkedIn features , it’s never been easier to build a thriving community on the app. By creating an engaged LinkedIn community, brands can attract new and diverse talent, raise their profile with potential investors or brand ambassadors, and even reach potential new customers. Share video content.

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LinkedIn How To Hashtag Real Estate 76