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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B 306
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#BrandsGetReal: How brands can lead on social movements

Sprout Social

While 55% of consumers wanted brands on social media to help connect them to like-minded people, and 36% were looking for communities to belong to, we also found that over half of conservatives (51%) and liberals (54%) would like to connect with people who are different from them. — Microsoft (@Microsoft) June 23, 2020.

Brands 118
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How Brands Are Using Twitch

Likeable

so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. YouTube, Facebook, and Microsoft all have their own streaming platforms, and infighting over signing the most popular streamers is driving much of the conversation around which platform will ultimately prevail.

Brands 79
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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Eventful 176
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A great opportunity for Nokia that no one has mentioned…

The Way of the Web

For a full and complete analysis of how far Nokia have floated up the creek without any propulsion, Tomi Ahonen is as comprehensive as ever in his figures, predictions, and critical analysis of Microsoft and Nokia CEO Stephen Elop. Kinect is a record-breaking success.

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9 LinkedIn Users Describe Themselves

Ari Herzog

Founder of the 12for12k Challenge, a community-driven social media charity initiative to connect globally and help locally. Worked with some of the biggest companies in tech and digital, including RIM, Microsoft Canada, IBM, British Telecom and LG Electronics. Community management. Communication: any medium. FourSquare.

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Testing the Limits of Branding: What It Can Fix and What It Can’t

Convince & Convert

And while a reputation is hard won, it’s hard-working too: Whether you’re building a passionate community, shaking up your industry, or changing the world, strong branding can help you get there. But branding can’t fix everything. In the early 1980s, nobody would have expected computers to be cool, let alone a veritable fashion accessory.

Brands 78