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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

Tweet Social media is used in different industries in different ways. So why should the fashion industry be left behind? But here is a really cool community called LOOKK that connects young designers with consumers through an open social network.

Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. To support this mission, we developed three social media objectives: 1) Build awareness among our target audience.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

How 1:1 Social Media Engagement Impacts Your Brand

Ignite Social Media

Customer service is playing an increasingly important role to users on social media, and brands big and small are stepping up to the plate to provide support. According to research from Sprout Social, social media is now the top choice for users when attempting to receive customer care.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. Socially Driven Beauty Brand. Social Media Overview.

Holidays on Social Media – Should Your Brand Interact?

Ignite Social Media

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here are a few questions you should ask before creating social content around holidays.

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media. Finding fashion influencers to speak about an electronics brand is going to likely alienate, rather than attract, your audience.

What’s in Your Community Manager Job Description?

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ————— Are you thinking of hiring a community manager?

How Localized Social Media Drives Personalized Connections

Convince & Convert

The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. His team is structured in such a way that “City Planners” are responsible for creating hyper-relevant content for local markets.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement.

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5 Tips for Making a Consistent Social Media Marketing Effort

Mindjumpers

to market themselves even more. Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. These steps will help you to portray a consistent social media identity.

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4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic. E-mail Marketing – E-mail marketing has been around for so long that it hardly seems just to say it’s new.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Viral Marketing?

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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around.

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Association Social Media: The CFA Institute

SocialFish

The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. I now report to our chief marketing and communications officer, based in London.

Holidays on Social Media – Should Your Brand Interact?

Ignite Social Media

One of the most common topics of conversation that we have with clients as community managers is creating social media content for [insert holiday]. Here are a few questions you should ask before creating social content around holidays.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Big Mashable Social Media Meetup in Antwerp

Mindjumpers

According to Mashable there are plenty of reasons to celebrate social media, because it has changed our lives – not only in the way we communicate, but also in the way we connect with one another, consume our news, conduct our work, organize our lives and so on.

How to Utilize Social Media as a Startup

Socialmedia.biz

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. Not only this, 94% of the most engaging posts on social media include images.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer?

Top Posts About Social Media During 2010

Mindjumpers

We believe that this is due to the fact that it can be very inspiring for brands to see how others have obtained success in building a presence on social media, and thereby gain insight into how to do so themselves. How can we do something that will create value through social media?”

7 Ways to Generate Leads from Social Media

Kikolani

In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. Now, you can easily integrate your own quizzes into a social marketing strategy. (Source).

Time-Saving Tools and Apps for Social Media Management

SocialFish

Social media helps you boost traffic to your website (and your physical office!), increase exposure, build awareness, drive engagement and create a community around your cause. If you have five or less social media profiles, you can use HootSuite for free.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! Here is what you can learn from the company to achieve a more engaging and growing community.

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer Social

What if you had a magic wand and could make any change you wanted on social media ? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. The Science of Social Media

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Those people marketing did so accidentally.

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What To Include In a Social Media Policy

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off.

The 5 Types of Social Media Content You Need to Create

Rebekah Radice

Creating social media content your community connects with can be one of the hardest aspects of online marketing. To do this, you need to stop serving up the same old thing, and begin introducing the right types of social media content.

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The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Signing up for the next hot social network just to have an account is almost useless.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

Storytelling has always played a part in successful marketing. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Gradually, our community began using it, too!

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Just do it while giving back to the community as well. Have you read The New Community Rules ?

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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The 3 “Ly”s of Social Media

Convince & Convert

Tweet Sure, the gadgets and gizmos and the apps and androids of social media make it more convenient for us to interact with one another, and with brands. It envelopes us, but technology is only the third most important “ly&# in social media.

Digital Death In The World of Social Media

Mindjumpers

Among these are celebrities like Lady Gaga, Elijah Wood and Conan O’Brian who all have built up strong and loyal communities which they feed with an awesome use of social media presence. Social Good. Similar Posts: Big Mashable Social Media Meetup in Antwerp.

Fastrack Adopts Social Media

The Marketing Blog

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. and more 6 Comments media.fastrack.in » Blog Archive » Fastrack adopts social media December 22, 2007 at 8:20 am [.]

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond?

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