Canada’s most trusted magazine

Sherrilynne Starkie

Canadian Living is the nation’s most-trusted magazine brand as voted a national survey of 17,000 shoppers. They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”

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Ultimate Guide to Instagram For Fashion


When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. How Fashion Brands are Using IGTV.

The Top Five Up-and-Coming Fashion and Style Influencers


These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. And registrations are important for identity in online communities. Still, fashion is a bit more about the Cover than the Inside, no?

WIWT launches and networks of shared interest

The Way of the Web

So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. A huge empy city or community feels like something you want to get out of straight away.

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community


Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? How to shower attention on your community.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. We see blogging both as community building and as a function of being a web based business. According to your definitions, I am “blogging for community&# and very interested in increasing my traffic.

The paradox of the ‘lads mag’

The Way of the Web

The main magazines in this segment have always covered a range of areas, packaged up with some titillating shots of a current celebrity, and the problem is that doesn’t work anymore. When it comes to sport, automotive, music, film, fashion etc, the same is true. Digital Publishing Magazine Publishing cannibalisation lads mags male interest sites mens magazines readership websites

How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Our women’s magazines that think it’s fine to photoshop young celebrities in damaging positions? Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist.

The key to Victoria’s Secret social media success


The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers


Here is what you can learn from the company to achieve a more engaging and growing community. It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. People can visit the page to be inspired or just get some fashion amusement.

Blogging Upstream

Waxing UnLyrical

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. The world doesn’t need another fashion blog, yoga site, or recipe roundup.

Story And Conversation: Pin It To Build A Brand


It’s the digital equivalent of ripping something from a magazine and posting it on your bedroom wall or bulletin board. As Duncan says, “it’s a great way to tell stories , generate conversation, and build community.”

How Glossier Built a Cult Following on Social Media


The beauty, fashion and all-round lifestyle blog now functions as an editorial platform for Glossier’s content and has played a phenomenal part in cementing the brand’s authority and niche status. Glossier also shares the extensive coverage they get from media and other beauty magazines.

IGTV for Business: 10 Brands Killing it With IGTV Videos


A revival of the first newspaper run by women, The Lily News shares important topics related to their community on their IGTV business channell. Keep Your Followers Coming Back For More By Creating an IGTV Series like Elle Magazine.

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Day One: Mirum

Twist Image

As someone who has both published magazines and worked as a freelance journalist, there was something (deep inside of me) that wanted to use technology to share both the process of what we were going through as a business and how we - as an agency - felt about technology, brands and building a semblance of community. I fashion myself as a humble and quiet individual, but these articles make me want to scream, "look at us!!!" community. Today is a new day. Hello, Mirum.

The Best Instagram Stories of 2019

Buffer Social

Tastemade is a community of food, travel, and design lovers. These Stories piece together dozens of photos in stop-motion fashion — each photo just a slight movement ahead of the previous. Instagram Stories was one of the most dynamic social media channels in 2019.

10 Ways Brands are Using Instagram Highlights


If you’re a brand that regularly publishes content, like a magazine or blog, Instagram highlights are a great place to share content based on the topics that you write about. . Instagram highlights are less than a year old, but they’ve already made a huge impact for businesses!

Coach Admires The View From Above

Convince & Convert

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. The campaign theme has also been pulled into their blogger/influencer outreach, with fashion bloggers writing posts on their #coachfromabove moments.

7 Instagram Influencer Marketing Tips for the Holiday Season


Another example is Freixenet , which partnered with Spread Fashion’s Ellenor Kim to show off their customizable bottles, which her audience overwhelmingly agreed is “the perfect gift”: View this post on Instagram. IT’S OFFICIAL My 2017 Holiday Magazine is LIVE!

Using Social Media to Speak *With* Your Audience.


If you don’t know the answer and are like organizations all across the web who have tried to dig through hundreds of posts or tweets, you are part of a growing community that is beginning to understand the need to be efficiently inclusive and responsive to the audiences cultivated.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network.

Thank You, Fairy GoogleMother

Waxing UnLyrical

A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish. Fairy GoogleMother, I also wish you would bring my site to the attention of the editors of Metal Hammer Magazine , and they’d contact me and ask … nay, beg me to write a column.

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Association Social Media: The CFA Institute


Additionally, I oversee our member magazine and continue to help look after our organizational blogging strategy, two key editorial platforms that we hope to bring much closer together. 5) Is community management (group moderation) part of your responsibilities?

Traditional Marketing Strategies And Small Online Businesses

Small Business Mavericks

When it comes to marketing, many of the good old-fashioned strategies still work. As your reach broadens, the old-fashioned strategies may become less effective – let’s face it, having a paper-based catalog drop around the world could be expensive. As a marketing consultant, there are times when I wonder if Internet has some magical hypnotic effect on small business owners.

Charlotte Dawson, Cyberbullies and Social Media Pot and Kettle

Laurel Papworth

I’ve had enough death threats as an online community manager to have experienced all the different emotions – fear, anger, frustration, impotence and boredom. You get the “community” you deserve. I don’t support bullies online.

Instagram Stories: How to Use It Like a Pro and Build Your Audience


Vogue’s main Instagram feed is a highly curated selected of professional photos, but the magazine’s Stories are much more casual. It’s all about creating a behind-the-scenes story that makes viewers feel like they’re getting an inside look at the magazine and its fashion world.

How to Become Instagram Famous: 17 Expert Tips from Real Influencers


Instead, think real talk, representation, relatability , transparency, and good old-fashioned dedication. While follower counts matter, engagement rates are the real currency of the influencer community. Looking for a listicle to show you how to become Instagram famous in 10 easy steps?

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

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How to Keep the Creative Content Spark Alive

Convince & Convert

Those topics could be history, anthropology, geology, sociology, psychology, politics, fashion, or whatever strikes your fancy. It could be a friend or a local community hero, or someone who started before you and can show your readers how to move forward.

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Google is eager to tell your story, but without your keywords you could create a situation where consumers have to hunt and peck to find you”) and creating great content to joining niche communities and paying attention to your ripples.

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5 Key Elements for a Successful Women’s Blog


Your photo don’t have to look super-professional or “glossy” like in fashion magazines (mine never are) but make sure they are visually attractive; i.e. no blurriness, basic composition and bright, good colors (this can be edited on your computer). Image via Flickr user Liquine.

This is How Much Instagram Influencers Really Cost


A series of Instagram posts by a fashion blogger with 500,000 followers and a cult-following could sell out an entire product line within 24 hours. . After reaching out to a fashion blogger in Los Angeles with 80K followers and a 7.1%

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How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

If TV watchers are not paying attention to the screen during advertisements, it’s not even ambient noise as they are busy reading and responding to tweets on Eurovision fashion and pitchy voices on popular talent shows. TV stations needs to build communities on apps, not around the TV set.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Smashing Magazine : For professional web designers and developers. . Curating top content from around the web is a great strategy to increase your social media reach.

How to Host a Successful Instagram Takeover in 7 Easy Steps


Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. This is an option for your brand too, if you want to show off a range of products or facets of your community.

What is Social Proof and How to Use it In Your Marketing Strategy


Ad #DollarShaveClub #Istablogger #Mens #Grooming #dapper #fashionable #stylish #menshair #blogger #handsome #selfcare #denim. News sites and magazines are still trusted sources for many audiences, as well as a key channel for introducing them to your brand. What is social proof?

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. Community posts had an even stronger influence on blog posts.

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Six First Income Streams Recommended for Bloggers


If they’re on your site to connect with others, they might instead be willing to subscribe to a membership community. For instance, my wife Vanessa has a style fashion blog where she promotes a number of different physical products.