Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
The results, first published on SparkToro, are pretty surprising. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Hold tight: I cover what UTMs are and how to create them later.) #1
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