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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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4 Ways Brands Can Use Instagram’s Pinned Comments

Later

Plus you can use it to answer FAQs and spotlight testimonials! Comments are important on Instagram — they give you insight into your community, allow you to build relationships, and answer questions. It lets your community hear from advocates who use and love your products. Pinned Comments Tip #3: Answer FAQ .

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TikTok SEO: how to boost your reach

Sprout Social

Just like every social media platform has an algorithm that helps put relevant content in front of each user. Your social media team needs to do the same with your TikTok. Engage with the TikTok community Finally, engage with your audience. This is where TikTok SEO comes in.

SEO 93
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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. From hot takes to memes to posts about new products and sales, our feeds are packed to the point where it’s nearly impossible to ever catch up. Brands (and people!)

Strategy 106
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15+ YouTube Shorts Ideas For Your Next Video

Buffer Social

Through UGC , you can celebrate your community's creativity and build a sense of belonging and appreciation among your followers. Highlighting content created by your viewers or customers can foster a deeper sense of community and trust around your brand or channel.

YouTube 94
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10 Unexpected Places to Find Business Blogging Inspiration

Writtent Blog

Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. Draw from Popular Media. Your Competitors’ FAQs. Your Competitors’ Newsletters.

Meme 93
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Community Manager: Job Description & Key Responsibilities

Hootsuite

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?