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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . As the demands ramp up, ensure you meet as a team and determine the resources you need to deliver the experience you want. It feels like it could be a doozy. .

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Meet the Fediverse

Ari Herzog

Meet Mastodon. Mashable applauded privacy controls and community standards. PC Magazine created a FAQ. Unless you are a frequent reader of digital media articles, you probably never heard of the Fediverse. I admit I never heard of it until this week. Wired praised the decentralized architecture and lack of advertising.

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Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

People join private Facebook Groups or forums to meet and talk with other like-minded people. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. FAQs about dark social What is an example of dark social?

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Good, Better, and Best Strategies for Customer Service on Social Media

Ignite Social Media

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.

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