Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

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MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 125

Social Media Case Study Strategy Study 125

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AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

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SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

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MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

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JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off? Convince & Convert [link] #marketing #b2b [link] Evan E. Maybe you found this blog from Twitter?

Twitter 125

Twitter Metrics Social CRM Consultant 125

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FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. This, I'll try. This, I'll try. what do you do?

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

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JUNE 29, 2010

link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Bravo, Clay. – [link] [link] Mads Kristensen Definately a book for intense consumption. Thanks for that!

RSS 118

RSS Collaboration Social CRM Consultant 118

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JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. It will pay off. link] [link] John D.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

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AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. One other thing that I would toss out there…in our community of Social Media, marketing, etc.,

Social CRM 111

Social CRM Consultant MySpace Social Media 111

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MAY 12, 2010

link] #SMM [link] Doktor Marketing Would You Try It With a Fox? Holding a semi-annual niche affiliate marketing conference, it is quite common for me to find folks who want nothing to do with social media. marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

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JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 139

Social Media Strategy Consultant Blogger 139

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SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Social CRM Strategy Consultant 123

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FEBRUARY 11, 2010

“The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Everything.

Social Media 113

Social Media Strategy Apple iPhone 113

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FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

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AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

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MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 116

Social Media Strategy Consultant ROI 116

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JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

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FEBRUARY 5, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for your help! Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

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JULY 26, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. I think PitchEngine has the potential to change the way we publish – maybe even the way we think of our blogs and websites. Im Jay Baer. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

SEO 115

SEO Social Media Consultant Social CRM 115

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FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

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APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 10, 2010

Download it: [link] [link] Marketing Cloud RT @jerrykfreeman: Have you scored a free copy of @jaybaer's Staggering Social Media Insights – The Best of #Twitter 20? Ive founded 5 companies, and spent 15 years running digital marketing agencies. Download it: [link] [link] Lucy Railton Hope to read this if/when MC naps.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! agencies, you should be experimenting with this too). These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] ATI Attraction Mktg A #SocialMedia Scoreboard That Works [link] [link] Kopano Media RT @BenySchonfeld: No kidding, this is awesome!

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Myspace also. link to post] – Posted using Chat Catcher [link] telleni (Trina Isakson) Twitter Comment RT @impactmax: Develop a Social Media Strategy in 7 Steps | Social Media Marketing [link to post] – Posted using Chat Catcher [link] ernstschipper (Ernst Schipper) Twitter Comment Now that’s a great post! Yahoo, too.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC. See you there.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

JUNE 3, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Perhaps an attorney can chime in. Food for thought.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. And many of us in the social media space are guilty of that particular sin. link] Adine Jay, This was timely and a great help for me.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 160

Questions Social Media Consultant Education 160