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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. May the Force first-party data be with you.

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How to recruit more talent for your social video content

Sprout Social

Tap team members with different areas of expertise to answer FAQs, peek behind the scenes and educate your audience. Auntie Anne’s brings the brand experience to life on TikTok with experimental recipes, close-ups on how the sausage (or, pretzel) gets made and more. Tell your talent how to light themselves. You have the “who.”

Video 91
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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Now use social listening tools to find blog posts, tweets, forum threads and other discussions about your brand and your products, and as appropriate direct fence-sitters to your new social media answers.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Strategy 126
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The pros and cons of social media

Sprout Social

Let’s talk through what some of those look like, and how to approach them to make the right decisions for your social strategy. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

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Web2.0@work: In Pursuit Of Passion

Buzz Marketing for Technology

How to sketch with the Nintendo DS. Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. work: In Pursuit Of Passion. From: sachac , 2 months ago. work: In Pursuit Of Passion view presentation (tags: web2.0@work Embed ( wordpress.com ).

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