article thumbnail

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions.

HootSuite 120
article thumbnail

The pros and cons of social media

Sprout Social

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. A full FAQ is linked for you below. Social media is an always-on focus group. Ability to crowdsource.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Do I Keep My Facebook Group Alive?

agora pulse

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. Once you have a good-sized, active Facebook group you can ramp it up with a challenge. Ask questions.

Groups 74
article thumbnail

How Do I Keep My Facebook Group Alive?

agora pulse

One reason groups are so great for business is that you can use them as an informal focus group. You spent all this time building an active Facebook group but it’s all too easy to forget why you are there. Once you have a good-sized, active Facebook group you can ramp it up with a challenge. Ask questions.

Groups 74
article thumbnail

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Quora Marketing FAQ- Your Questions Answered! #1- Attract new clients.

Brands 204
article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

article thumbnail

How to Use Retail Bots for Sales and Customer Service

Hootsuite

Retail bots can handle simple requests, like order tracking, FAQ answers, or product recommendations (a.k.a. Automating your FAQ with a shopping bot is a smart move for growing ecommerce brands needing to scale quickly — and in this case, literally overnight. they can be your a personal shopping assistant for your online client).

Retail 97